Archive for September 2008

Expect Billions of Dollars in Canadian Telemarketing Spend To Move Online

Posted on September 30, 2008, 4:42 pm, by Marina, under Business, Marketing, Tactics.

The National Do-Not-Call List goes into effect today! According to the CBC, telemarketing is big business in Canada. In 2006 alone, $4.1 billion was spent on telemarketing in Canada, generating $26.1 billion in sales and creating 155,000 jobs. However, telemarketing is by far the most intrusive marketing in Canada.  As of today, Canadians are now [...]

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Social Media Measurement and Budget Allocation

Posted on September 4, 2008, 5:15 pm, by Marina, under eCommerce, Marketing, Social Media, Tactics.

We all know social networking is intensifying further in 2009. Mainstream or niche, consumers are generating their own, very personal advertising and entertainment driven by their own passion to connect with others. If a brands can use social media honestly, transparently and with integrity, they will reap the benefits of marketing for the people, by [...]

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