Expect Billions of Dollars in Canadian Telemarketing Spend To Move Online
The National Do-Not-Call List goes into effect today!
According to the CBC, telemarketing is big business in Canada. In 2006 alone, $4.1 billion was spent on telemarketing in Canada, generating $26.1 billion in sales and creating 155,000 jobs. However, telemarketing is by far the most intrusive marketing in Canada. As of today, Canadians are now able to disconnect telemarketers (with a few exceptions). The CRTC has organized the national do-not-call list and has awarded Bell Canada the contract to manage the list for the next five years.
To register a business or residential, wireless, fax, or VoIP telephone number on the National Do Not Call List (DNCL), you must call the National DNCL Service Line at 1-866-580-3625 from the number you wish to remove.
Will Telemarketers move to a more customer-centric Online Marketing Strategy?
You could argue that this legislation demonstrates Canadian customers (both business-to-business and business-to-consumer) have government support in demanding corporations become more customer centric. It’s great news for customers and, of course, great news for Online Marketers aimed at achieving profitable acquisition and retention of customers.
We can expect a strong infusion in Online Marketing in 4th quarter of this year as organizations (and their Marketing agencies) have no choice but to move a big portion of their telemarketing spend online. Good-bye mass faxes and automated calling systems. Hello mass emailing, online positioning and online advertising strategies. The infusion of cash into Canadian online Marketing will hopefully result in innovation in digital Marketing. Cross your fingers the $$ won’t go into traditional online marketing and end up banners no one clicks on or worse, SPAM.
If you need a quick refresh of customer centric approaches to e-Marketing, check out David Chaffey summary of the Top 10 e-Marketing strategies to consider .
