Holiday 2008 – So Far, $10.41 Billion Has Been Spent Online
Jingle bells, jingle bells… To date in 2008, $10.41 billion has been spent online.
According to comScore, “Upcoming ‘Cyber Monday’ Represents Strong Historical Bellwether for Total Holiday Season E-Commerce Spending.”
“The Monday after Thanksgiving, popularly known as “Cyber Monday,” represents the first significant spike in online spending activity for the holiday season. The phenomenon results from Cyber Monday being the first working day following the Thanksgiving holiday and the fact that purchases from work still account for approximately half of all e-commerce spending.”
comScore reported a 4% decline versus the same period last year. But in total, Black Friday totaled $534 million or represents 1% in growth over last year. Now that’s a little bit of good news!
