Dipping Spending Or Not, Forget TV – Social Networking Campaigns Reach A Huge Audience
I was recently asked in a meeting with a CMO, “Why am I on Facebook?” At the time, thinking on my feet, I gave a convoluted and complicated answer. Now I can distill it into a single sentence. “Marketers go where the audience is.” In Canada, Facebook has an audience share on-par with traditional TV [...]
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