Top Gaining eCommerce Categories in 2008 (US)

Top Gaining U.S. Site CategoriesThe comScore 2008 Digital Year in Review is out. The report recaps a few trends in U.S. digital marketing for the year.

“Online activity in 2008 largely reflected the economic crisis and the U.S. presidential election. Job Search ranked as the top-gaining site category for 2008, growing 51 percent to nearly 19 million visitors in December, as Americans turned to the Internet to seek new career opportunities after significant job losses were incurred during the second half of the year. Category leader, jumped 78 percent to 9.1 million visitors.”

“As signs of an economic recession continued to manifest themselves in the form of collapsing banks, rising home foreclosures, and increasing job layoffs, consumers became increasingly cost-conscious and sought ways online to curb their spending. Coupon sites witnessed a 46-percent increase during the year, reaching more than 31.5 million Americans in December. Classifieds also saw a sharp increase in traffic, growing 27 percent to 52.8 million visitors, as Americans attempted to save and make money through the purchase and sale of used items. Category leader Craigslist grew 51 percent during the year.”

For more, you can get the free report here.

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