Posted on March 20, 2009, 12:02 pm, by Marina, under
Application Development,
Business,
IT,
Marketing,
Mobile,
Strategy,
Tactics.
With consumer confidence down, consumer spending down, why bother spending money developing Marketing applications for the iPhone/iTouch? Well, ongoing research is demonstrating that brands that ignor iPhone application strategy for their products are, and will be, leaving money on the table. In market research terms, iPhone users have now become their own “segment”. Not only [...]
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This evening, exhausted and talked out from SXSW in Austin, I attended a charged discussion on Canadian Copyright reform in Toronto. The panel included NDP Digital Affairs Critic and MP Charlie Angus, Victoria Owen (representing the Canadian Library Association), Stephen Waddell (ACTRA), and Don Quarles (Songwriters Ass.) Michael Geist, who remains leader in the cause, [...]
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The 6th Innoversity Summit hits Toronto on March 9 and 10, 2009 at the Metro Toronto Convention Centre. The summit is dedicated to promoting innovation, creativity and diversity. The Innoversity Summit brings together hundreds of thinkers, doers and influencers from media, culture, public service, community, academia, the private sector and elsewhere. A number of great [...]
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