A tiny banner ad is attached, with wax, to a fly at the Frankfurt Book Fair (October 2009).
It’s alive! About 200 of the flies, in the 17th day of their 20-day life span, had tiny signs attached to them that read: “Eichborn: Publisher with the Fly” affixed to their legs with wax. (The fly is part of Eichborn’s logo.)
The publisher was careful to tell people that the wax dissolved by itself and “no flies were harmed” in the making of the campaign, said Bernd Spamer, director of advertising at Eichborn Verlag.
