What Does Social Media Mean To Your Business?

Radian6 CEO Marcel Lebrun talks about the social medium.

Highlights include:

  • You can’t control Social Media, but you can have access to your customers directly in a real time conversation.
  • The days of marketers pushing out their message is over.
  • Now your brand is the sum of conversations about it.
  • As a brand you can have a significant influence, but your customers have a very significant voice of changing your brand.

Leave a Reply

This website and blog is about digital marketing, web development, social media marketing, advertising, mobile advertising, cross-platform content and consulting. This material is for personal use only. Contents copyright © 2009 marinamann.com. Creative Commons License granted providing the following attribution: Marina Mann www.marinamann.com