What Does Social Media Mean To Your Business?

Radian6 CEO Marcel Lebrun talks about the social medium.

Highlights include:

  • You can’t control Social Media, but you can have access to your customers directly in a real time conversation.
  • The days of marketers pushing out their message is over.
  • Now your brand is the sum of conversations about it.
  • As a brand you can have a significant influence, but your customers have a very significant voice of changing your brand.

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