What Does Social Media Mean To Your Business?
Radian6 CEO Marcel Lebrun talks about the social medium. Highlights include:
- You can’t control Social Media, but you can have access to your customers directly in a real time conversation.
- The days of marketers pushing out their message is over.
- Now your brand is the sum of conversations about it.
- As a brand you can have a significant influence, but your customers have a very significant voice of changing your brand.
