Comments on: Apple will announce their new innovation tomorrow: Will “it” do for publishing what the iPod did for music? http://marinamann.com/blog/2010/01/26/apple-will-announce-their-new-innovation-tomorrow-will-it-do-for-publishing-what-the-ipod-did-for-music/ Digital, Social, eCommerce + Mobile Sun, 15 Apr 2012 03:53:38 +0000 hourly 1 http://wordpress.org/?v= By: Marina http://marinamann.com/blog/2010/01/26/apple-will-announce-their-new-innovation-tomorrow-will-it-do-for-publishing-what-the-ipod-did-for-music/comment-page-1/#comment-191 Marina Fri, 12 Feb 2010 04:52:25 +0000 http://marinamann.com/blog/?p=807#comment-191 Well the iPad has it's critics, including me! Today Bill Gates chimed in. I can just imagine Gates and Jobs in the Xerox PARC cafeteria going at it... "You know, I’m a big believer in touch and digital reading, but I still think that some mixture of voice, the pen and a real keyboard - in other words a netbook - will be the mainstream on that", Gates said. "So, it’s not like I sit there and feel the same way I did with iPhone where I say, ‘Oh my God, Microsoft didn’t aim high enough.’ It’s a nice reader, but there’s nothing on the iPad I look at and say, ‘Oh, I wish Microsoft had done it". -Bill Gates Quoted from: http://www.pocket-lint.com/news/31414/bill-gates-chimes-in-ipad-comment Well the iPad has it’s critics, including me! Today Bill Gates chimed in. I can just imagine Gates and Jobs in the Xerox PARC cafeteria going at it…

“You know, I’m a big believer in touch and digital reading, but I still think that some mixture of voice, the pen and a real keyboard – in other words a netbook – will be the mainstream on that”, Gates said.

“So, it’s not like I sit there and feel the same way I did with iPhone where I say, ‘Oh my God, Microsoft didn’t aim high enough.’ It’s a nice reader, but there’s nothing on the iPad I look at and say, ‘Oh, I wish Microsoft had done it”.

-Bill Gates

Quoted from: http://www.pocket-lint.com/news/31414/bill-gates-chimes-in-ipad-comment

]]> By: Parth Shukla http://marinamann.com/blog/2010/01/26/apple-will-announce-their-new-innovation-tomorrow-will-it-do-for-publishing-what-the-ipod-did-for-music/comment-page-1/#comment-188 Parth Shukla Tue, 26 Jan 2010 19:18:10 +0000 http://marinamann.com/blog/?p=807#comment-188 One thing different this time is that Amazon is already an established player. The tablet will surely change the world of publishing, but I doubt that publishers and retailers will wait around till Apple gets a stranglehold (aka the music market) on the eReader content market. There are 3 things that publishers & retailers should do to proactively: 1- Produce and add value added complementary content such as videos, author notes, background which can only be accessed after purchase. 2- Start experimenting with subscription, pay-per-article and various other business models. 3-Entrench the customer relationship they already have. If they wait to do so, I can surely foresee Apple repeating what they did in the music business, intermediating and establishing a stranglehold difficult to break. Parth One thing different this time is that Amazon is already an established player. The tablet will surely change the world of publishing, but I doubt that publishers and retailers will wait around till Apple gets a stranglehold (aka the music market) on the eReader content market.

There are 3 things that publishers & retailers should do to proactively:

1- Produce and add value added complementary content such as videos, author notes, background which can only be accessed after purchase.
2- Start experimenting with subscription, pay-per-article and various other business models.
3-Entrench the customer relationship they already have.

If they wait to do so, I can surely foresee Apple repeating what they did in the music business, intermediating and establishing a stranglehold difficult to break.

Parth

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