A paradigm shift in brand marketing: Dear marketer, the customer owns your brand
Logorama won the 2010 Oscar for best animated short film. The French conceived and produced film is a 16 minute animated short entirely populated by trademarks as both characters and props. The film was directed by the collective H5, comprised of Francois Alaux, Herve de Crecy and Ludovic Houplain. It depicts events in a branded [...]
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