Arcade Fire’s New Interactive Film + The Magic Of Google Earth
Arcade Fire’s new musique video – We Used To Wait – come experimental interactive film may be an ad for Google Chrome and HTML5 but it’s also a glimpse of a cool future of interactive movie magic sans FLASH and a possible manifesto for Transmedia production. 
Before you begin the trippy experience at thewildernessdowntown.com you’re asked to enter the address where you grew up.
As the music and visual poetry evolves, your real-life landscape is included in the film through the magic of Google Earth. The staccato use of pop-up windows is both impressive and refreshing (no triple-x ads to speak of).
Although “interactive” is a stretch – you simply enter the address where you grew up – it may be the easiest way to describe this experience which includes multiple points of view of your childhood street alive in an Arcade Fire video! One small anachronistic flaw is that Google Earth displays your childhood home as it appears today, not what it looked like when you were a kid. Oh well, it’s still cool.
Because of the large amount of processing power required to run the experience, it’s best viewed in Google Chrome. For more Chrome experiments check out chromeexperiments.com
