Archive for May 2011

KLM: Eefke Den Dekker? Don’t Let Me Scare You…

Posted on May 26, 2011, 2:16 pm, by Marina, under General.

Last year KLM Airlines conducted a social media experiment in Schiphol airport. They put together a team of 6 people to “surprise” passengers. Passengers who checked in to their KLM flight through Foursquare or tweeted about their KLM travel plans and flight itineraries were researched. The KLM social swat team searched the passengers social media profiles [...]

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Innovation In The Music Business?

Posted on May 3, 2011, 12:30 pm, by Marina, under eCommerce, innovation, Marketing, music, Social Media, Strategy.

Innovation isn’t that complicated when you think about it. You could say, innovation is taking complicated business processes and reducing them to simple concepts. Google search – a blank page with a search box; Groupon – get your friends together to take advantage of a good deal (and take a big bite out of the [...]

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