Archive for January 2012

By placing too many ads “above the fold” publishers risk downgrading their page rank – Google’s “page layout algorithm” now in effect

Posted on January 26, 2012, 12:21 pm, by Marina, under advertising, Business, Marketing, Search, Strategy.

                    Online advertising is great. It built the Internet. Online advertising mimed the TV broadcast model. We can thank online ads for the freemium model. The problem is, online advertising’s best before date is immanent. Even Google thinks so! On January 19th, 2012 Google announced a [...]

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