We Are Q Inc.

                    Online advertising is great. It built the Internet. Online advertising mimed the TV broadcast model. We can thank online ads for the freemium model. The problem is, online advertising’s best before date is immanent. Even Google thinks so! On January 19th, 2012 Google announced a [...]

Marcel LeBrun from Radian6 describes his perspective on the consumer-ization of everything and the brand conversations that are happening. A few key principals from the video worth noting include the notion that Social Media has moved from a crisis tool to an amazing media to where brands can have real conversations with customers. Marketers have reached a common understanding [...]

Recently I’ve been speaking and attending presentations on innovation and risks to innovation. Most likely because as the global economy shifts into a slower growth stretch, market incumbents face the fact that branding is not a guarantee and innovation is akin to survival. Of course idea generation is not easy, especially for corporations. Some corporations I’ve worked [...]

Getting small businesses to spend money on advertising is hard work. Since it’s launch in 2008, Groupon has built a multi-billion dollar business doing it. However, despite the media and business success-stories, many small businesses and customer have surfaced detailed horror stories. Victims of their own group-selling success, some small business owners are no longer interested [...]

Today, Apple and Murdoch’s News Corp finally launch The Daily, otherwise known as the iPad newspaper. Apple’s VP of Internet Service, Eddy Cue officially described the features this morning, Wednesday, Feb 2, 2011. The app was available in the iTunes store as of 12:00PM EST. It’s the first online newspaper designed for the iPad. The [...]

LeWeb is the most talked about digital media conference in Europe. It took place this year in December, in a remote suburb of Paris. If you go, forget sipping beer along le canal st. Martin, you simply won’t have time. You will however chat it up with the best and brightest of Europe. Here is [...]

On November 17th, 2010 I was honoured and delighted to join Tony Chapman, CEO of Capital C as part of the Social Media And Financial Services panel organized by the Israel Economic Mission to Canada. Topics I covered… Should financial institutions bother with Social Media? Is Social Media a revolution? Do communities dominate brands? And [...]

Arcade Fire’s new musique video – We Used To Wait – come experimental interactive film may be an ad for Google Chrome and HTML5 but it’s also a glimpse of a cool future of interactive movie magic sans FLASH and a possible manifesto for Transmedia production. Before you begin the trippy experience at thewildernessdowntown.com you’re [...]