Archive for the ‘advertising’ Category

“Shock Marketing” Ford and their Ad Agency WPP apologize for offensive creative for the Ford Figo, available in India

Sex has often been used to sell cars. The quintessential message has been “look at me in my sexy car, don’t you want to get with me?” It’s a hard sell for a compact car. So, Ford’s ad agency, WPP went for kidnapping, kink and misogyny. Should we expect to see more and more shock […]

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My Picks for Crossmedia Toronto – Feb 21, 2013

Crossmedia Toronto will take place on February 21st, 2013 at the Toronto Reference Library. It’s a 1-day conference with a twist: twenty-six leaders in technology, mobile, gaming, and music present 7-minute demos throughout the day. The day is jam-packed. It will be hard to walk away empty handed with the proposed line-up of international demo-ers. […]

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Quick Case Study: Social Media Collaboration with Saatchi & Saatchi and Toyota

Earlier this year, Saatchi & Saatchi approached We Are Q, Inc. to collaborate on a social engagement project for two of Toyota’s brands. The new Prius c and the Venza. First, we got to work on understanding what was being said by real people about both the Prius c and Venza brands. All mentions were […]

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DIGITAL INNOVATION: EVERY THING IS A RE-MIX

Is anything really original? Do we build on each other’s ideas and in so doing innovate and riff on each other’s creations? In this great video, Kirby Ferguson explains in 15 minutes what can take hours to understand. Recently the vagueness of software patents is causing upheaval among some of the world’s biggest technology companies, […]

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Conflict Breeds Creativity: Dare To Disagree

Most people instinctively avoid conflict, but as Margaret Heffernan shows us, good disagreement is central to the creative progress. She illustrates (sometimes counterintuitively) how the best partners aren’t echo chambers – and how creative teams allow people to deeply disagree. By creating some level of conflict in collaboration, in fact thinking is created. Because we […]

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Can your influence in social media be measured by a single number?

The power of the digitally connected community is great. Marketers are understanding that consumers and their connected communities select and favour the products and brands that are engaged in the most relevant dialogue with them. So, before a marketer can engage with an influencer, they first need to identify who those influencers are. To satisfy […]

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By placing too many ads “above the fold” publishers risk downgrading their page rank – Google’s “page layout algorithm” now in effect

                    Online advertising is great. It built the Internet. Online advertising mimed the TV broadcast model. We can thank online ads for the freemium model. The problem is, online advertising’s best before date is immanent. Even Google thinks so! On January 19th, 2012 Google announced a […]

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How Do I Operationalize Social Media Within The Enterprise?

Marcel LeBrun from Radian6 describes his perspective on the consumer-ization of everything and the brand conversations that are happening. A few key principals from the video worth noting include the notion that Social Media has moved from a crisis tool to an amazing media to where brands can have real conversations with customers. Marketers have reached a common understanding […]

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