Archive for the ‘advertising’ Category

Arcade Fire’s New Interactive Film + The Magic Of Google Earth

Arcade Fire’s new musique video – We Used To Wait – come experimental interactive film may be an ad for Google Chrome and HTML5 but it’s also a glimpse of a cool future of interactive movie magic sans FLASH and a possible manifesto for Transmedia production. Before you begin the trippy experience at thewildernessdowntown.com you’re [...]

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We’re definitely at a moment of transition. Where an old media system is dying and a new media system is being born.

This year, The Banff World Television festival and nextMedia Banff 2010 was a combined event. Digital media, new media and TV sessions and parties filled 3 world wind days! Luckily I still had time to squeeze in a visit to the Banff Hot Springs (so nice). Now that I’m back from Banff, I can reflect [...]

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A paradigm shift in brand marketing: Dear marketer, the customer owns your brand

Logorama won the 2010 Oscar for best animated short film. The French conceived and produced film is a 16 minute animated short entirely populated by trademarks as both characters and props. The film was directed by the collective H5, comprised of Francois Alaux, Herve de Crecy and Ludovic Houplain. It depicts events in a branded [...]

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