Archive for the ‘Business’ Category

The incredible innovation of 3D printing and prototyping

3D printing is incredible, mind-blowing even! Does this mean, manufacturing can one day be a DIY endeavour? The answer is Yes. Here the designer prints a number of small and giant wrenches from a CAD design to workable wrench, complete with moving pieces. The wrenches are printed in the toughness and rigidity of commercial grade [...]

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By placing too many ads “above the fold” publishers risk downgrading their page rank – Google’s “page layout algorithm” now in effect

                    Online advertising is great. It built the Internet. Online advertising mimed the TV broadcast model. We can thank online ads for the freemium model. The problem is, online advertising’s best before date is immanent. Even Google thinks so! On January 19th, 2012 Google announced a [...]

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How Do I Operationalize Social Media Within The Enterprise?

Marcel LeBrun from Radian6 describes his perspective on the consumer-ization of everything and the brand conversations that are happening. A few key principals from the video worth noting include the notion that Social Media has moved from a crisis tool to an amazing media to where brands can have real conversations with customers. Marketers have reached a common understanding [...]

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Social Media Forcast for 2011

LeWeb is the most talked about digital media conference in Europe. It took place this year in December, in a remote suburb of Paris. If you go, forget sipping beer along le canal st. Martin, you simply won’t have time. You will however chat it up with the best and brightest of Europe. Here is [...]

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Internet online shopping by Canadians reached $15 billion in 2009

On September 27th, 2010, Stat Canada published the 2009 online shopping data for Canada. The good news:  Canadians used the Internet to place orders for goods and services valued at $15.1 billion, up from $12.8 billion in 2007. The 18% increase resulted from more online shoppers and a higher volume of orders. Forty percent of [...]

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We’re definitely at a moment of transition. Where an old media system is dying and a new media system is being born.

This year, The Banff World Television festival and nextMedia Banff 2010 was a combined event. Digital media, new media and TV sessions and parties filled 3 world wind days! Luckily I still had time to squeeze in a visit to the Banff Hot Springs (so nice). Now that I’m back from Banff, I can reflect [...]

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A paradigm shift in brand marketing: Dear marketer, the customer owns your brand

Logorama won the 2010 Oscar for best animated short film. The French conceived and produced film is a 16 minute animated short entirely populated by trademarks as both characters and props. The film was directed by the collective H5, comprised of Francois Alaux, Herve de Crecy and Ludovic Houplain. It depicts events in a branded [...]

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HTML5: The way we build websites is changing again! And how Apple is investing in shaping the future of Web standards.

HTML5 is being developed as the next major revision of HTML (Hypertext Markup Language), the core markup language of the World Wide Web.  It’s the evolution of HTML4.1 used widely today and includes HTML and XHTML. HTML5 proposes to replace the need for proprietary plug-in based rich media software. No need for the user to [...]

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This website and blog is about digital marketing, web development, social media marketing, advertising, mobile advertising, cross-platform content and consulting. This material is for personal use only. Contents copyright © 2009 marinamann.com. Creative Commons License granted providing the following attribution: Marina Mann www.marinamann.com