Marina Mann

HTML5 is being developed as the next major revision of HTML (Hypertext Markup Language), the core markup language of the World Wide Web.  It’s the evolution of HTML4.1 used widely today and includes HTML and XHTML.
HTML5 proposes to replace the need for proprietary plug-in based rich media software. No need for the user to download [...]

And… I won’t be standing in line to buy this version of the latest iProduct and here’s why:
No Flash support, just like the iPhone. I can put up with blue boxes in the place of websites on the iPhone, but not on a tablet that I’d like to use for surfing! (Not to mention Jobs [...]

Radian6 CEO Marcel Lebrun talks about the social medium. Highlights include:

You can’t control Social Media, but you can have access to your customers directly in a real time conversation.
The days of marketers pushing out their message is over.
Now your brand is the sum of conversations about it.
As a brand you can [...]

comScore’s Chairman Gian Fulgoni gave his quarterly run down of the online retail economy in the context of the state of the US economy.  Here are some of my highlights:

Travel industry hit with the biggest drop in online purchasing by 6%, non-travel online economy dropped 1%
Sales trends through the third quarter of 09 mirror last [...]

Apple’s Market Cap Closing In On Microsoft’s (MSFT, AAPL)
Remember when Apple was on death’s door and needed an investment from Microsoft to survive? Well, a lot’s changed since then.  In May 2000, Apple’s market capitalization was $17 billion. Today it’s $182 billion. Meanwhile, Microsoft was around $356 billion in May 2000. Today it’s around [...]

On June 7th, 2009, I presented “Mobile Apps that Work”  at nextMedia in Banff. Check out the presentation below.
We’ve come a long way in mobile technology since Nokia introduced it’s first mobile phone in 1982. Today, we know every business needs a mobile application but not many marketers know how to make it work [...]

Two big things happened at iTunes on April 9th, 2009.

First iTunes unveiled three-tier pricing and ended their practice of selling individual songs for $0.99 each. Now customers will pay $0.69, $0.99 and $1.29 for songs. The price change is due to pressure from the record labels to increase their profit share and Apple’s firm [...]

With consumer confidence down, consumer spending down, why bother spending money developing Marketing applications for the iPhone/iTouch?
Well, ongoing research is demonstrating that brands that ignor iPhone application strategy for their products are, and will be,  leaving money on the table. In market research terms, iPhone users have now become their own “segment”.
Not only is [...]