Marina Mann

Two big things happened at iTunes on April 9th, 2009. First iTunes unveiled three-tier pricing and ended their practice of selling individual songs for $0.99 each. Now customers will pay $0.69, $0.99 and $1.29 for songs. The price change is due to pressure from the record labels to increase their profit share and Apple’s firm [...]

With consumer confidence down, consumer spending down, why bother spending money developing Marketing applications for the iPhone/iTouch? Well, ongoing research is demonstrating that brands that ignor iPhone application strategy for their products are, and will be,  leaving money on the table. In market research terms, iPhone users have now become their own “segment”. Not only [...]

This evening, exhausted and talked out from SXSW in Austin, I attended a charged discussion on Canadian Copyright reform in Toronto. The panel included NDP Digital Affairs Critic and MP Charlie Angus, Victoria Owen (representing the Canadian Library Association), Stephen Waddell (ACTRA), and Don Quarles (Songwriters Ass.) Michael Geist, who remains leader in the cause, [...]

The comScore 2008 Digital Year in Review is out. The report recaps a few trends in U.S. digital marketing for the year. “Online activity in 2008 largely reflected the economic crisis and the U.S. presidential election. Job Search ranked as the top-gaining site category for 2008, growing 51 percent to nearly 19 million visitors in [...]

Jingle bells, jingle bells… To date in 2008, $10.41 billion has been spent online. According to comScore, “Upcoming ‘Cyber Monday’ Represents Strong Historical Bellwether for Total Holiday Season E-Commerce Spending.” “The Monday after Thanksgiving, popularly known as “Cyber Monday,” represents the first significant spike in online spending activity for the holiday season. The phenomenon results [...]

Today and into the future, the Digital Marketing practice invariably includes application development. In terms of Mobile, your product marketing Roadmap likely includes an iPhone application, right? If you’re developing for the iPhone, you’ve also got to think about Android (Google’s OS), and Symbian (Nokia’s OS) as well. Here’s a great 5-minute video walk through [...]

The National Do-Not-Call List goes into effect today! According to the CBC, telemarketing is big business in Canada. In 2006 alone, $4.1 billion was spent on telemarketing in Canada, generating $26.1 billion in sales and creating 155,000 jobs. However, telemarketing is by far the most intrusive marketing in Canada.  As of today, Canadians are now [...]

I often get asked what is Web Marketing Strategy. Wikipedia does a good job of explaining… “Strategy is a long term plan of action designed to achieve a particular goal, most often “winning.”[...] Strategies are used to make the problem easier to understand and solve. [...] Strategy is about choice which affects outcomes.” In terms [...]