We Are Q Inc.

The comScore 2008 Digital Year in Review is out. The report recaps a few trends in U.S. digital marketing for the year. “Online activity in 2008 largely reflected the economic crisis and the U.S. presidential election. Job Search ranked as the top-gaining site category for 2008, growing 51 percent to nearly 19 million visitors in [...]

Jingle bells, jingle bells… To date in 2008, $10.41 billion has been spent online. According to comScore, “Upcoming ‘Cyber Monday’ Represents Strong Historical Bellwether for Total Holiday Season E-Commerce Spending.” “The Monday after Thanksgiving, popularly known as “Cyber Monday,” represents the first significant spike in online spending activity for the holiday season. The phenomenon results [...]

Today and into the future, the Digital Marketing practice invariably includes application development. In terms of Mobile, your product marketing Roadmap likely includes an iPhone application, right? If you’re developing for the iPhone, you’ve also got to think about Android (Google’s OS), and Symbian (Nokia’s OS) as well. Here’s a great 5-minute video walk through [...]

The National Do-Not-Call List goes into effect today! According to the CBC, telemarketing is big business in Canada. In 2006 alone, $4.1 billion was spent on telemarketing in Canada, generating $26.1 billion in sales and creating 155,000 jobs. However, telemarketing is by far the most intrusive marketing in Canada.  As of today, Canadians are now [...]

I often get asked what is Web Marketing Strategy. Wikipedia does a good job of explaining… “Strategy is a long term plan of action designed to achieve a particular goal, most often “winning.”[...] Strategies are used to make the problem easier to understand and solve. [...] Strategy is about choice which affects outcomes.” In terms [...]

More than 60% of Canadians have a cell phone, but Canada is still well behind the rest of the industrialized world in adoption. We still pay the highest rates for voice (calling) and the Mobile Web (Internet browsing, email, text messaging, picture messaging…). So What? We are missing out on numerous business, educational, entertainment and [...]

Here are some trends and tactics to remember as you plan your holiday promotions. Assuming, of course, your webstore features and functionality are in place. A quick list to note Holiday merchandising is critical! Sale of online gift cards will represent a substantial uptake this year Key word marketing or Search marketing is the number [...]

Linkedin Answers is a knowledge market service touting “Get a fast and accurate answer to your business question”. As an experiment I decided to give it a try. I recently posted the following simple question in the e-commerce section to tap into the collective intelligence in my LinkedIn network. How do you think a mature [...]