Archive for the ‘eCommerce’ Category

DIGITAL INNOVATION: EVERY THING IS A RE-MIX

Is anything really original? Do we build on each other’s ideas and in so doing innovate and riff on each other’s creations? In this great video, Kirby Ferguson explains in 15 minutes what can take hours to understand. Recently the vagueness of software patents is causing upheaval among some of the world’s biggest technology companies, […]

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Social Commerce Panel at nextMedia Toronto, Dec 6th, 2011

I’m excited to be moderating the Social Commerce panel at nextMEDIA conference in Toronto, December 6th, 2011. Post your questions to @marinamann We have a superb panel line up and what promises to be a heated discussion on social commerce including a few case studies, insights and strong opinions. Social Commerce, The New Normal Influence Economy  […]

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What is ‘Groupon Now’? Local Hourly Deals Go Mobile

Getting small businesses to spend money on advertising is hard work. Since its launch in 2008, Groupon has built a multi-billion dollar business doing it. However, despite the media and business success-stories, many small businesses and customer have surfaced detailed horror stories. Victims of their own group-selling success, some small business owners are no longer interested […]

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Innovation In The Music Business?

Innovation isn’t that complicated when you think about it. You could say, innovation is taking complicated business processes and reducing them to simple concepts. Google search – a blank page with a search box; Groupon – get your friends together to take advantage of a good deal (and take a big bite out of the […]

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Social Commerce: The Recommendation Economy On Steroids

As the effects of the recession roll into year four –  relief is in sight:  2010 holiday online spending grew substantially over an abysmal 2009 of eCommerce revenues. Nevertheless, it’s increasingly clear to Marketers that lifestyle and behaviour changes born of economic abundance and endless borrowing have translated into values of thrift, and conscious choices […]

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Internet online shopping by Canadians reached $15 billion in 2009

On September 27th, 2010, Stat Canada published the 2009 online shopping data for Canada. The good news:  Canadians used the Internet to place orders for goods and services valued at $15.1 billion, up from $12.8 billion in 2007. The 18% increase resulted from more online shoppers and a higher volume of orders. Forty percent of […]

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Research Highlights: comScore State of US Online Retail Economy in Q3, 2009

comScore’s Chairman Gian Fulgoni gave his quarterly run down of the online retail economy in the context of the state of the US economy.  Here are some of my highlights: Travel industry hit with the biggest drop in online purchasing by 6%, non-travel online economy dropped 1% Sales trends through the third quarter of 09 […]

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Apple iTunes Changes Song Pricing And Removes DRM

Two big things happened at iTunes on April 9th, 2009. First iTunes unveiled three-tier pricing and ended their practice of selling individual songs for $0.99 each. Now customers will pay $0.69, $0.99 and $1.29 for songs. The price change is due to pressure from the record labels to increase their profit share and Apple’s firm […]

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This website and blog is about digital marketing, web development, social media marketing, advertising, mobile advertising, cross-platform content and consulting. This material is for personal use only. Contents copyright © 2009 marinamann.com. Creative Commons License granted providing the following attribution: Marina Mann www.marinamann.com