Marina Mann

comScore’s Chairman Gian Fulgoni gave his quarterly run down of the online retail economy in the context of the state of the US economy.  Here are some of my highlights: Travel industry hit with the biggest drop in online purchasing by 6%, non-travel online economy dropped 1% Sales trends through the third quarter of 09 [...]

Two big things happened at iTunes on April 9th, 2009. First iTunes unveiled three-tier pricing and ended their practice of selling individual songs for $0.99 each. Now customers will pay $0.69, $0.99 and $1.29 for songs. The price change is due to pressure from the record labels to increase their profit share and Apple’s firm [...]

The 6th Innoversity Summit hits Toronto on March 9 and 10, 2009 at the Metro Toronto Convention Centre. The summit is dedicated to promoting innovation, creativity and diversity. The Innoversity Summit brings together hundreds of thinkers, doers and influencers from media, culture, public service, community, academia, the private sector and elsewhere. A number of great [...]

Jingle bells, jingle bells… To date in 2008, $10.41 billion has been spent online. According to comScore, “Upcoming ‘Cyber Monday’ Represents Strong Historical Bellwether for Total Holiday Season E-Commerce Spending.” “The Monday after Thanksgiving, popularly known as “Cyber Monday,” represents the first significant spike in online spending activity for the holiday season. The phenomenon results [...]

“Yahoo, which doesn’t have to pay any termination penalty, now says it’s moving on.” The proposed partnership deal, first announced in June 2008, would have allowed Yahoo to display ads from Google and then take a portion of the revenue.  Google’s current share of the online ad market is estimated to be as high as [...]

We all know social networking is intensifying further in 2009. Mainstream or niche, consumers are generating their own, very personal advertising and entertainment driven by their own passion to connect with others. If a brands can use social media honestly, transparently and with integrity, they will reap the benefits of marketing for the people, by [...]

I often get asked what is Web Marketing Strategy. Wikipedia does a good job of explaining… “Strategy is a long term plan of action designed to achieve a particular goal, most often “winning.”[...] Strategies are used to make the problem easier to understand and solve. [...] Strategy is about choice which affects outcomes.” In terms [...]

Here are some trends and tactics to remember as you plan your holiday promotions. Assuming, of course, your webstore features and functionality are in place. A quick list to note Holiday merchandising is critical! Sale of online gift cards will represent a substantial uptake this year Key word marketing or Search marketing is the number [...]