Archive for the ‘General’ Category

ICE – Reunion Friday, April 13th – Toronto

There once was a company called ICE. In the early days of the World Wide Web, ICE collected some of the best creative minds in Canada and I’m thankful to have been a part of it. In 2002 or so, ICE officially melted. This Friday, April 13th people from far and near will gather to […]

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Finally, a new Canadian fashion etailer – Simons.ca

Foray into eCommerce by Canadian fashion retailers has been embarrassingly abysmal. As a result, there’s no shortage of US eCommerce retailers advertising aggressively for Canadian fashion dollars and happily shipping to Canada: Internet online shopping by Canadians reached $15 billion in 2009. Enter Simons.ca. La Maison Simons established in old Quebec City about 20 years ago and now has a […]

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KLM: Eefke Den Dekker? Don’t Let Me Scare You…

Last year KLM Airlines conducted a social media experiment in Schiphol airport. They put together a team of 6 people to “surprise” passengers. Passengers who checked in to their KLM flight through Foursquare or tweeted about their KLM travel plans and flight itineraries were researched. The KLM social swat team searched the passengers social media profiles […]

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We’re definitely at a moment of transition. Where an old media system is dying and a new media system is being born.

This year, The Banff World Television festival and nextMedia Banff 2010 was a combined event. Digital media, new media and TV sessions and parties filled 3 world wind days! Luckily I still had time to squeeze in a visit to the Banff Hot Springs (so nice). Now that I’m back from Banff, I can reflect […]

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Is Social Media A Fad? The Social Media Revolution (Refresh)

Welcome to the revolution.

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A paradigm shift in brand marketing: Dear marketer, the customer owns your brand

Logorama won the 2010 Oscar for best animated short film. The French conceived and produced film is a 16 minute animated short entirely populated by trademarks as both characters and props. The film was directed by the collective H5, comprised of Francois Alaux, Herve de Crecy and Ludovic Houplain. It depicts events in a branded […]

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What Does Social Media Mean To Your Business?

Radian6 CEO Marcel Lebrun talks about the social medium. Highlights include: You can’t control Social Media, but you can have access to your customers directly in a real time conversation. The days of marketers pushing out their message is over. Now your brand is the sum of conversations about it. As a brand you can […]

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Globalive to launch WIND Mobile phone service in Canada

The Canadian government said today, Friday December 11, 2009 that it has approved a request from Egyptian-backed telecom Globalive Wireless Management Corp. to launch its WIND Mobile phone service in Canada. This past summer I was contracted to work with the Trapeze team in the strategy and implementation of the WIND Mobile website. After many […]

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