Marina Mann

This year, The Banff World Television festival and nextMedia Banff 2010 was a combined event. Digital media, new media and TV sessions and parties filled 3 world wind days! Luckily I still had time to squeeze in a visit to the Banff Hot Springs (so nice). Now that I’m back from Banff, I can reflect [...]

Welcome to the revolution.

Logorama won the 2010 Oscar for best animated short film. The French conceived and produced film is a 16 minute animated short entirely populated by trademarks as both characters and props. The film was directed by the collective H5, comprised of Francois Alaux, Herve de Crecy and Ludovic Houplain. It depicts events in a branded [...]

Radian6 CEO Marcel Lebrun talks about the social medium. Highlights include: You can’t control Social Media, but you can have access to your customers directly in a real time conversation. The days of marketers pushing out their message is over. Now your brand is the sum of conversations about it. As a brand you can [...]

The Canadian government said today, Friday December 11, 2009 that it has approved a request from Egyptian-backed telecom Globalive Wireless Management Corp. to launch its WIND Mobile phone service in Canada. This past summer I was contracted to work with the Trapeze team in the strategy and implementation of the WIND Mobile website. After many [...]

As of August 2009, Google was still handling 64% of all searches originating in the US. Microsoft grown drastically in its share of the U.S. search market, rising 16.2 percent since the Bing launch. According to comScore figures. Here’s a quick outline of the story from Practical eCommerce

On Tuesday September 8th, 2009 I’ll be MC’ing the MobileMonday Toronto Mobile Awards at MaRS- the first time event will showcase some great mobile applications in a “Dragon’s Den” format. It should be fun. REGISTRATION IS FREE http://is.gd/2Mq6u Finalists have been chosen to demo their mobile technologies, marketing concepts, discuss their key audience engagement measures [...]

On June 7th, 2009, I presented “Mobile Apps that Work”  at nextMedia in Banff. Check out the presentation below. We’ve come a long way in mobile technology since Nokia introduced it’s first mobile phone in 1982. Today, we know every business needs a mobile application but not many marketers know how to make it work [...]