Marina Mann

Radian6 CEO Marcel Lebrun talks about the social medium. Highlights include:

You can’t control Social Media, but you can have access to your customers directly in a real time conversation.
The days of marketers pushing out their message is over.
Now your brand is the sum of conversations about it.
As a brand you can [...]

The Canadian government said today, Friday December 11, 2009 that it has approved a request from Egyptian-backed telecom Globalive Wireless Management Corp. to launch its WIND Mobile phone service in Canada.
This past summer I was contracted to work with the Trapeze team in the strategy and implementation of the WIND Mobile website. After many long [...]

As of August 2009, Google was still handling 64% of all searches originating in the US. Microsoft grown drastically in its share of the U.S. search market, rising 16.2 percent since the Bing launch. According to comScore figures. Here’s a quick outline of the story from Practical eCommerce

On Tuesday September 8th, 2009 I’ll be MC’ing the MobileMonday Toronto Mobile Awards at MaRS- the first time event will showcase some great mobile applications in a “Dragon’s Den” format. It should be fun.
REGISTRATION IS FREE http://is.gd/2Mq6u
Finalists have been chosen to demo their mobile technologies, marketing concepts, discuss their key audience engagement measures and reveal [...]

On June 7th, 2009, I presented “Mobile Apps that Work”  at nextMedia in Banff. Check out the presentation below.
We’ve come a long way in mobile technology since Nokia introduced it’s first mobile phone in 1982. Today, we know every business needs a mobile application but not many marketers know how to make it work [...]

Two big things happened at iTunes on April 9th, 2009.

First iTunes unveiled three-tier pricing and ended their practice of selling individual songs for $0.99 each. Now customers will pay $0.69, $0.99 and $1.29 for songs. The price change is due to pressure from the record labels to increase their profit share and Apple’s firm [...]

The Social Media conversation is powered by Web 2.0 which is now effectively more popular than porn, it’s clear it’s not a fad.
Social Media is a fundamental shift in the way we communicate. Brands that understand the importance of an intimate conversation with their customers stand to benefit with runaway growth.
Online communities are important [...]

I was recently asked in a meeting with a CMO, “Why am I on Facebook?” At the time, thinking on my feet, I gave a convoluted and complicated answer. Now I can distill it into a single sentence. “Marketers go where the audience is.” In Canada, Facebook has an audience share on-par with traditional TV [...]