Archive for the ‘General’ Category

Google still way ahead, but Bing is gaining momentum

As of August 2009, Google was still handling 64% of all searches originating in the US. Microsoft grown drastically in its share of the U.S. search market, rising 16.2 percent since the Bing launch. According to comScore figures. Here’s a quick outline of the story from Practical eCommerce

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MobileMonday’s Best Mobile Campaign Awards – Tuesday September 8 @ 6pm

On Tuesday September 8th, 2009 I’ll be MC’ing the MobileMonday Toronto Mobile Awards at MaRS- the first time event will showcase some great mobile applications in a “Dragon’s Den” format. It should be fun. REGISTRATION IS FREE http://is.gd/2Mq6u Finalists have been chosen to demo their mobile technologies, marketing concepts, discuss their key audience engagement measures [...]

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13 Mobile Apps that Work: Augmenting The Business Model By Innovating Utility

On June 7th, 2009, I presented “Mobile Apps that Work”  at nextMedia in Banff. Check out the presentation below. We’ve come a long way in mobile technology since Nokia introduced it’s first mobile phone in 1982. Today, we know every business needs a mobile application but not many marketers know how to make it work [...]

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Apple iTunes Changes Song Pricing And Removes DRM

Two big things happened at iTunes on April 9th, 2009. First iTunes unveiled three-tier pricing and ended their practice of selling individual songs for $0.99 each. Now customers will pay $0.69, $0.99 and $1.29 for songs. The price change is due to pressure from the record labels to increase their profit share and Apple’s firm [...]

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Better Branding Through Social Media Powered by Twitter

The Social Media conversation is powered by Web 2.0 which is now effectively more popular than porn, it’s clear it’s not a fad. Social Media is a fundamental shift in the way we communicate. Brands that understand the importance of an intimate conversation with their customers stand to benefit with runaway growth. Online communities are [...]

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Dipping Spending Or Not, Forget TV – Social Networking Campaigns Reach A Huge Audience

I was recently asked in a meeting with a CMO, “Why am I on Facebook?” At the time, thinking on my feet, I gave a convoluted and complicated answer. Now I can distill it into a single sentence. “Marketers go where the audience is.” In Canada, Facebook has an audience share on-par with traditional TV [...]

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Cross-Channel Bargain Hunting: See-It-In Retail, Buy-It-Online

I love Amazon, not always for the user experience but for the idea machine that never gives up. Amazon has unveiled several new ways to shop, all powered by high-tech design. Similar in context to Shazam for the iPhone, Amazon’s new iPhone app works like this… You’re shopping in a retail store, you obviously want [...]

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Copyright Reform: Do You Really Want To Sue Your Customers?

Free software, free Internet content, free mobile applications versus the world of paid software, pay-per-use content, and regional coding. As all sorts of corporations are delivering products via the Internet and as such they often include DRM in one way or another. But how can corporations protect their content without surveillance and copyright protection. How [...]

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This website and blog is about digital marketing, web development, social media marketing, advertising, mobile advertising, cross-platform content and consulting. This material is for personal use only. Contents copyright © 2009 marinamann.com. Creative Commons License granted providing the following attribution: Marina Mann www.marinamann.com