Archive for the ‘IT’ Category

Introducing EatSleepRIDE Motorcycles, the most advanced and comprehensive App designed for motorbike riders

Being on a Motorcycle is knowing you’re Alive. Make it count. We Are Q in partnership with EatSleepRIDE.com® (ESR), a social platform for the international motorcycling community, is pleased to introduce a groundbreaking mobile app technology dedicated to motorcycle riders and those close to them. Exploiting iOS native functionality, EatSleepRIDE Motorcycles for mobile is the […]

Continue reading »

The Future of Human Computer Interfaces = No Keyboard

John Underkoffler is the creator of the now famous Minority Report gestural interface. The future of human computer interface is no keyboard, it’s you. In the very near future navigation happens in 3D. The system is about manipulation and navigation in the virtual space while interacting with real world objects (like your hands). Among the […]

Continue reading »

HTML5: The way we build websites is changing again! And how Apple is investing in shaping the future of Web standards.

HTML5 is being developed as the next major revision of HTML (Hypertext Markup Language), the core markup language of the World Wide Web.  It’s the evolution of HTML4.1 used widely today and includes HTML and XHTML. HTML5 proposes to replace the need for proprietary plug-in based rich media software. No need for the user to […]

Continue reading »

13 Mobile Apps that Work: Augmenting The Business Model By Innovating Utility

On June 7th, 2009, I presented “Mobile Apps that Work”  at nextMedia in Banff. Check out the presentation below. We’ve come a long way in mobile technology since Nokia introduced it’s first mobile phone in 1982. Today, we know every business needs a mobile application but not many marketers know how to make it work […]

Continue reading »

Apple iTunes Changes Song Pricing And Removes DRM

Two big things happened at iTunes on April 9th, 2009. First iTunes unveiled three-tier pricing and ended their practice of selling individual songs for $0.99 each. Now customers will pay $0.69, $0.99 and $1.29 for songs. The price change is due to pressure from the record labels to increase their profit share and Apple’s firm […]

Continue reading »

What’s The iPhone Opportunity For Your Business?

With consumer confidence down, consumer spending down, why bother spending money developing Marketing applications for the iPhone/iTouch? Well, ongoing research is demonstrating that brands that ignor iPhone application strategy for their products are, and will be,  leaving money on the table. In market research terms, iPhone users have now become their own “segment”. Not only […]

Continue reading »

Web Strategy and Why You May Need It

I often get asked what is Web Marketing Strategy. Wikipedia does a good job of explaining… “Strategy is a long term plan of action designed to achieve a particular goal, most often “winning.”[…] Strategies are used to make the problem easier to understand and solve. […] Strategy is about choice which affects outcomes.” In terms […]

Continue reading »

LinkedIn Answers

Linkedin Answers is a knowledge market service touting “Get a fast and accurate answer to your business question”. As an experiment I decided to give it a try. I recently posted the following simple question in the e-commerce section to tap into the collective intelligence in my LinkedIn network. How do you think a mature […]

Continue reading »

This website and blog is about digital marketing, web development, social media marketing, advertising, mobile advertising, cross-platform content and consulting. This material is for personal use only. Contents copyright © 2009 marinamann.com. Creative Commons License granted providing the following attribution: Marina Mann www.marinamann.com