Marina Mann

HTML5 is being developed as the next major revision of HTML (Hypertext Markup Language), the core markup language of the World Wide Web.  It’s the evolution of HTML4.1 used widely today and includes HTML and XHTML.
HTML5 proposes to replace the need for proprietary plug-in based rich media software. No need for the user to download [...]

On June 7th, 2009, I presented “Mobile Apps that Work”  at nextMedia in Banff. Check out the presentation below.
We’ve come a long way in mobile technology since Nokia introduced it’s first mobile phone in 1982. Today, we know every business needs a mobile application but not many marketers know how to make it work [...]

Two big things happened at iTunes on April 9th, 2009.

First iTunes unveiled three-tier pricing and ended their practice of selling individual songs for $0.99 each. Now customers will pay $0.69, $0.99 and $1.29 for songs. The price change is due to pressure from the record labels to increase their profit share and Apple’s firm [...]

With consumer confidence down, consumer spending down, why bother spending money developing Marketing applications for the iPhone/iTouch?
Well, ongoing research is demonstrating that brands that ignor iPhone application strategy for their products are, and will be,  leaving money on the table. In market research terms, iPhone users have now become their own “segment”.
Not only is [...]

I often get asked what is Web Marketing Strategy. Wikipedia does a good job of explaining… “Strategy is a long term plan of action designed to achieve a particular goal, most often “winning.”[...] Strategies are used to make the problem easier to understand and solve. [...] Strategy is about choice which affects outcomes.”
In terms of [...]

Linkedin Answers is a knowledge market service touting “Get a fast and accurate answer to your business question”. As an experiment I decided to give it a try. I recently posted the following simple question in the e-commerce section to tap into the collective intelligence in my LinkedIn network.
How do you think a mature organization [...]