Archive for the ‘Marketing’ Category

Introducing EatSleepRIDE Motorcycles, the most advanced and comprehensive App designed for motorbike riders

Being on a Motorcycle is knowing you’re Alive. Make it count. We Are Q in partnership with EatSleepRIDE.com® (ESR), a social platform for the international motorcycling community, is pleased to introduce a groundbreaking mobile app technology dedicated to motorcycle riders and those close to them. Exploiting iOS native functionality, EatSleepRIDE Motorcycles for mobile is the […]

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“Shock Marketing” Ford and their Ad Agency WPP apologize for offensive creative for the Ford Figo, available in India

Sex has often been used to sell cars. The quintessential message has been “look at me in my sexy car, don’t you want to get with me?” It’s a hard sell for a compact car. So, Ford’s ad agency, WPP went for kidnapping, kink and misogyny. Should we expect to see more and more shock […]

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My Picks for Crossmedia Toronto – Feb 21, 2013

Crossmedia Toronto will take place on February 21st, 2013 at the Toronto Reference Library. It’s a 1-day conference with a twist: twenty-six leaders in technology, mobile, gaming, and music present 7-minute demos throughout the day. The day is jam-packed. It will be hard to walk away empty handed with the proposed line-up of international demo-ers. […]

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Quick Case Study: Social Media Collaboration with Saatchi & Saatchi and Toyota

Earlier this year, Saatchi & Saatchi approached We Are Q, Inc. to collaborate on a social engagement project for two of Toyota’s brands. The new Prius c and the Venza. First, we got to work on understanding what was being said by real people about both the Prius c and Venza brands. All mentions were […]

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Catch Cory Doctorow & the Digit Awards at nextMEDIA Toronto Next Week

nextMEDIA Toronto is happening week, Monday and Tuesday, December 3rd and 4th at the Carlu (Younge & College). This annual mini-conference is a great one-stop shop to connect with executives working in the Canadian digital market. Attendees are a mostly decision makers of the content creator, media buyer and publisher elk. Day 1, Monday, December […]

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Conflict Breeds Creativity: Dare To Disagree

Most people instinctively avoid conflict, but as Margaret Heffernan shows us, good disagreement is central to the creative progress. She illustrates (sometimes counterintuitively) how the best partners aren’t echo chambers – and how creative teams allow people to deeply disagree. By creating some level of conflict in collaboration, in fact thinking is created. Because we […]

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For the first week in history, Google Chrome is the most-used browser in the world, says StatCounter

IE has persisted in the world as the top used browser – until the last week of May 14 – 20, 2012. For the first 7-day period in history Google’s Chrome browser takes the lead. For many website developers, this is great news because developing interactive experiences for Chrome provides flexibility and cost effectiveness. Parts […]

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Can your influence in social media be measured by a single number?

The power of the digitally connected community is great. Marketers are understanding that consumers and their connected communities select and favour the products and brands that are engaged in the most relevant dialogue with them. So, before a marketer can engage with an influencer, they first need to identify who those influencers are. To satisfy […]

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