Marina Mann

And… I won’t be standing in line to buy this version of the latest iProduct and here’s why:
No Flash support, just like the iPhone. I can put up with blue boxes in the place of websites on the iPhone, but not on a tablet that I’d like to use for surfing! (Not to mention Jobs [...]

Tomorrow in San Francisco, Apple will announce to the world media their new innovation. The buzz for the new device has been deafening.  It’s been called: the super tablet, the iSlate the iPad and a few more. The speculated promise is everything from thermal paper to uber multi-touch, in-the-bathtub, under-the-pillow reading and monumental media device. [...]

Radian6 CEO Marcel Lebrun talks about the social medium. Highlights include:

You can’t control Social Media, but you can have access to your customers directly in a real time conversation.
The days of marketers pushing out their message is over.
Now your brand is the sum of conversations about it.
As a brand you can [...]

comScore’s Chairman Gian Fulgoni gave his quarterly run down of the online retail economy in the context of the state of the US economy.  Here are some of my highlights:

Travel industry hit with the biggest drop in online purchasing by 6%, non-travel online economy dropped 1%
Sales trends through the third quarter of 09 mirror last [...]

Apple’s Market Cap Closing In On Microsoft’s (MSFT, AAPL)
Remember when Apple was on death’s door and needed an investment from Microsoft to survive? Well, a lot’s changed since then.  In May 2000, Apple’s market capitalization was $17 billion. Today it’s $182 billion. Meanwhile, Microsoft was around $356 billion in May 2000. Today it’s around [...]

It’s alive! About 200 of the flies, in the 17th day of their 20-day life span, had tiny signs attached to them that read: “Eichborn: Publisher with the Fly” affixed to their legs with wax. (The fly is part of Eichborn’s logo.)
The publisher was careful to tell people that the wax dissolved by itself and [...]

On June 7th, 2009, I presented “Mobile Apps that Work”  at nextMedia in Banff. Check out the presentation below.
We’ve come a long way in mobile technology since Nokia introduced it’s first mobile phone in 1982. Today, we know every business needs a mobile application but not many marketers know how to make it work [...]

Cost per click for paid search is on the rise forcing companies to spend more on their Search Engine Marketing. With Google’s monopoly on search growing, expect average rates to continue to rise.
Using superficial metrics, such as click through rates and cost per click to inform your Search Marketing decisions can reduce campaign effectiveness.  Often [...]