Archive for the ‘Marketing’ Category

Arcade Fire’s New Interactive Film + The Magic Of Google Earth

Arcade Fire’s new musique video – We Used To Wait – come experimental interactive film may be an ad for Google Chrome and HTML5 but it’s also a glimpse of a cool future of interactive movie magic sans FLASH and a possible manifesto for Transmedia production. Before you begin the trippy experience at thewildernessdowntown.com you’re [...]

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We’re definitely at a moment of transition. Where an old media system is dying and a new media system is being born.

This year, The Banff World Television festival and nextMedia Banff 2010 was a combined event. Digital media, new media and TV sessions and parties filled 3 world wind days! Luckily I still had time to squeeze in a visit to the Banff Hot Springs (so nice). Now that I’m back from Banff, I can reflect [...]

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The iPad is here. And?

And… I won’t be standing in line to buy this version of the latest iProduct and here’s why: No Flash support, just like the iPhone. I can put up with blue boxes in the place of websites on the iPhone, but not on a tablet that I’d like to use for surfing! (Not to mention [...]

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Apple will announce their new innovation tomorrow: Will “it” do for publishing what the iPod did for music?

Tomorrow in San Francisco, Apple will announce to the world media their new innovation. The buzz for the new device has been deafening.  It’s been called: the super tablet, the iSlate the iPad and a few more. The speculated promise is everything from thermal paper to uber multi-touch, in-the-bathtub, under-the-pillow reading and monumental media device. [...]

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What Does Social Media Mean To Your Business?

Radian6 CEO Marcel Lebrun talks about the social medium. Highlights include: You can’t control Social Media, but you can have access to your customers directly in a real time conversation. The days of marketers pushing out their message is over. Now your brand is the sum of conversations about it. As a brand you can [...]

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Research Highlights: comScore State of US Online Retail Economy in Q3, 2009

comScore’s Chairman Gian Fulgoni gave his quarterly run down of the online retail economy in the context of the state of the US economy.  Here are some of my highlights: Travel industry hit with the biggest drop in online purchasing by 6%, non-travel online economy dropped 1% Sales trends through the third quarter of 09 [...]

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Know when you’re beaten, but never give up!

Apple’s Market Cap Closing In On Microsoft’s (MSFT, AAPL) Remember when Apple was on death’s door and needed an investment from Microsoft to survive? Well, a lot’s changed since then.  In May 2000, Apple’s market capitalization was $17 billion. Today it’s $182 billion. Meanwhile, Microsoft was around $356 billion in May 2000. Today it’s around [...]

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A tiny banner ad is attached, with wax, to a fly at the Frankfurt Book Fair (October 2009).

It’s alive! About 200 of the flies, in the 17th day of their 20-day life span, had tiny signs attached to them that read: “Eichborn: Publisher with the Fly” affixed to their legs with wax. (The fly is part of Eichborn’s logo.) The publisher was careful to tell people that the wax dissolved by itself [...]

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This website and blog is about digital marketing, web development, social media marketing, advertising, mobile advertising, cross-platform content and consulting. This material is for personal use only. Contents copyright © 2009 marinamann.com. Creative Commons License granted providing the following attribution: Marina Mann www.marinamann.com