Archive for the ‘Marketing’ Category

Internet online shopping by Canadians reached $15 billion in 2009

On September 27th, 2010, Stat Canada published the 2009 online shopping data for Canada. The good news:  Canadians used the Internet to place orders for goods and services valued at $15.1 billion, up from $12.8 billion in 2007. The 18% increase resulted from more online shoppers and a higher volume of orders. Forty percent of [...]

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Arcade Fire’s New Interactive Film + The Magic Of Google Earth

Arcade Fire’s new musique video – We Used To Wait – come experimental interactive film may be an ad for Google Chrome and HTML5 but it’s also a glimpse of a cool future of interactive movie magic sans FLASH and a possible manifesto for Transmedia production. Before you begin the trippy experience at thewildernessdowntown.com you’re [...]

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We’re definitely at a moment of transition. Where an old media system is dying and a new media system is being born.

This year, The Banff World Television festival and nextMedia Banff 2010 was a combined event. Digital media, new media and TV sessions and parties filled 3 world wind days! Luckily I still had time to squeeze in a visit to the Banff Hot Springs (so nice). Now that I’m back from Banff, I can reflect [...]

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The iPad is here. And?

And… I won’t be standing in line to buy this version of the latest iProduct and here’s why: No Flash support, just like the iPhone. I can put up with blue boxes in the place of websites on the iPhone, but not on a tablet that I’d like to use for surfing! (Not to mention [...]

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Apple will announce their new innovation tomorrow: Will “it” do for publishing what the iPod did for music?

Tomorrow in San Francisco, Apple will announce to the world media their new innovation. The buzz for the new device has been deafening.  It’s been called: the super tablet, the iSlate the iPad and a few more. The speculated promise is everything from thermal paper to uber multi-touch, in-the-bathtub, under-the-pillow reading and monumental media device. [...]

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What Does Social Media Mean To Your Business?

Radian6 CEO Marcel Lebrun talks about the social medium. Highlights include: You can’t control Social Media, but you can have access to your customers directly in a real time conversation. The days of marketers pushing out their message is over. Now your brand is the sum of conversations about it. As a brand you can [...]

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Research Highlights: comScore State of US Online Retail Economy in Q3, 2009

comScore’s Chairman Gian Fulgoni gave his quarterly run down of the online retail economy in the context of the state of the US economy.  Here are some of my highlights: Travel industry hit with the biggest drop in online purchasing by 6%, non-travel online economy dropped 1% Sales trends through the third quarter of 09 [...]

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Know when you’re beaten, but never give up!

Apple’s Market Cap Closing In On Microsoft’s (MSFT, AAPL) Remember when Apple was on death’s door and needed an investment from Microsoft to survive? Well, a lot’s changed since then.  In May 2000, Apple’s market capitalization was $17 billion. Today it’s $182 billion. Meanwhile, Microsoft was around $356 billion in May 2000. Today it’s around [...]

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