HTML5 is what user experience should have always been without plug-ins and the sometimes excruciating “loading…” times. Imagine never having to be confronted with another “click here to download plugin” or “loading…and still loading…” message again. User experience utopia? Maybe not, but definitely user experience relief. In the near future, using HTML5, we’ll be able [...]
Continue reading »
HTML5 is being developed as the next major revision of HTML (Hypertext Markup Language), the core markup language of the World Wide Web. It’s the evolution of HTML4.1 used widely today and includes HTML and XHTML. HTML5 proposes to replace the need for proprietary plug-in based rich media software. No need for the user to [...]
Continue reading »
Tomorrow in San Francisco, Apple will announce to the world media their new innovation. The buzz for the new device has been deafening. It’s been called: the super tablet, the iSlate the iPad and a few more. The speculated promise is everything from thermal paper to uber multi-touch, in-the-bathtub, under-the-pillow reading and monumental media device. [...]
Continue reading »
comScore’s Chairman Gian Fulgoni gave his quarterly run down of the online retail economy in the context of the state of the US economy. Here are some of my highlights: Travel industry hit with the biggest drop in online purchasing by 6%, non-travel online economy dropped 1% Sales trends through the third quarter of 09 [...]
Continue reading »
It’s alive! About 200 of the flies, in the 17th day of their 20-day life span, had tiny signs attached to them that read: “Eichborn: Publisher with the Fly” affixed to their legs with wax. (The fly is part of Eichborn’s logo.) The publisher was careful to tell people that the wax dissolved by itself [...]
Continue reading »
Posted on June 5, 2009, 12:31 pm, by Marina, under
Application Development,
Business,
General,
IT,
Marketing,
Mobile,
Social Media,
Strategy.
On June 7th, 2009, I presented “Mobile Apps that Work” at nextMedia in Banff. Check out the presentation below. We’ve come a long way in mobile technology since Nokia introduced it’s first mobile phone in 1982. Today, we know every business needs a mobile application but not many marketers know how to make it work [...]
Continue reading »
Posted on April 8, 2009, 5:55 pm, by Marina, under
Business,
Conference,
General,
IT,
Marketing,
Mobile,
Organization,
Product Marketing,
Social Media,
Tactics,
Youth,
eCommerce.
Two big things happened at iTunes on April 9th, 2009. First iTunes unveiled three-tier pricing and ended their practice of selling individual songs for $0.99 each. Now customers will pay $0.69, $0.99 and $1.29 for songs. The price change is due to pressure from the record labels to increase their profit share and Apple’s firm [...]
Continue reading »
Posted on March 20, 2009, 12:02 pm, by Marina, under
Application Development,
Business,
IT,
Marketing,
Mobile,
Strategy,
Tactics.
With consumer confidence down, consumer spending down, why bother spending money developing Marketing applications for the iPhone/iTouch? Well, ongoing research is demonstrating that brands that ignor iPhone application strategy for their products are, and will be, leaving money on the table. In market research terms, iPhone users have now become their own “segment”. Not only [...]
Continue reading »