We Are Q Inc.

comScore’s Chairman Gian Fulgoni gave his quarterly run down of the online retail economy in the context of the state of the US economy.  Here are some of my highlights: Travel industry hit with the biggest drop in online purchasing by 6%, non-travel online economy dropped 1% Sales trends through the third quarter of 09 [...]

It’s alive! About 200 of the flies, in the 17th day of their 20-day life span, had tiny signs attached to them that read: “Eichborn: Publisher with the Fly” affixed to their legs with wax. (The fly is part of Eichborn’s logo.) The publisher was careful to tell people that the wax dissolved by itself [...]

On June 7th, 2009, I presented “Mobile Apps that Work”  at nextMedia in Banff. Check out the presentation below. We’ve come a long way in mobile technology since Nokia introduced it’s first mobile phone in 1982. Today, we know every business needs a mobile application but not many marketers know how to make it work [...]

Two big things happened at iTunes on April 9th, 2009. First iTunes unveiled three-tier pricing and ended their practice of selling individual songs for $0.99 each. Now customers will pay $0.69, $0.99 and $1.29 for songs. The price change is due to pressure from the record labels to increase their profit share and Apple’s firm [...]

With consumer confidence down, consumer spending down, why bother spending money developing Marketing applications for the iPhone/iTouch? Well, ongoing research is demonstrating that brands that ignor iPhone application strategy for their products are, and will be,  leaving money on the table. In market research terms, iPhone users have now become their own “segment”. Not only [...]

The Social Media conversation is powered by Web 2.0 which is now effectively more popular than porn, it’s clear it’s not a fad. Social Media is a fundamental shift in the way we communicate. Brands that understand the importance of an intimate conversation with their customers stand to benefit with runaway growth. Online communities are [...]

Today and into the future, the Digital Marketing practice invariably includes application development. In terms of Mobile, your product marketing Roadmap likely includes an iPhone application, right? If you’re developing for the iPhone, you’ve also got to think about Android (Google’s OS), and Symbian (Nokia’s OS) as well. Here’s a great 5-minute video walk through [...]

More than 60% of Canadians have a cell phone, but Canada is still well behind the rest of the industrialized world in adoption. We still pay the highest rates for voice (calling) and the Mobile Web (Internet browsing, email, text messaging, picture messaging…). So What? We are missing out on numerous business, educational, entertainment and [...]