Archive for the ‘Organization’ Category

Does Brainstorming Really Work?

Brainstorming as we know it – is the harvesting of ideas (good and bad) through a non-threatening, non-critical dump of ideas by a group. Right? In the early 50’s, Alex Osborn of BBDO popularized Brainstorming in his surprise best selling book Your Creative Power. His ideas have permeated popular culture and even given rise to institutions like […]

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Apple iTunes Changes Song Pricing And Removes DRM

Two big things happened at iTunes on April 9th, 2009. First iTunes unveiled three-tier pricing and ended their practice of selling individual songs for $0.99 each. Now customers will pay $0.69, $0.99 and $1.29 for songs. The price change is due to pressure from the record labels to increase their profit share and Apple’s firm […]

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Web Strategy and Why You May Need It

I often get asked what is Web Marketing Strategy. Wikipedia does a good job of explaining… “Strategy is a long term plan of action designed to achieve a particular goal, most often “winning.”[…] Strategies are used to make the problem easier to understand and solve. […] Strategy is about choice which affects outcomes.” In terms […]

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LinkedIn Answers

Linkedin Answers is a knowledge market service touting “Get a fast and accurate answer to your business question”. As an experiment I decided to give it a try. I recently posted the following simple question in the e-commerce section to tap into the collective intelligence in my LinkedIn network. How do you think a mature […]

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