Archive for the ‘Product Marketing’ Category

Introducing EatSleepRIDE Motorcycles, the most advanced and comprehensive App designed for motorbike riders

Being on a Motorcycle is knowing you’re Alive. Make it count. We Are Q in partnership with EatSleepRIDE.com® (ESR), a social platform for the international motorcycling community, is pleased to introduce a groundbreaking mobile app technology dedicated to motorcycle riders and those close to them. Exploiting iOS native functionality, EatSleepRIDE Motorcycles for mobile is the […]

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Quick Case Study: Social Media Collaboration with Saatchi & Saatchi and Toyota

Earlier this year, Saatchi & Saatchi approached We Are Q, Inc. to collaborate on a social engagement project for two of Toyota’s brands. The new Prius c and the Venza. First, we got to work on understanding what was being said by real people about both the Prius c and Venza brands. All mentions were […]

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DIGITAL INNOVATION: EVERY THING IS A RE-MIX

Is anything really original? Do we build on each other’s ideas and in so doing innovate and riff on each other’s creations? In this great video, Kirby Ferguson explains in 15 minutes what can take hours to understand. Recently the vagueness of software patents is causing upheaval among some of the world’s biggest technology companies, […]

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Does Brainstorming Really Work?

Brainstorming as we know it – is the harvesting of ideas (good and bad) through a non-threatening, non-critical dump of ideas by a group. Right? In the early 50’s, Alex Osborn of BBDO popularized Brainstorming in his surprise best selling book Your Creative Power. His ideas have permeated popular culture and even given rise to institutions like […]

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Social Commerce Panel at nextMedia Toronto, Dec 6th, 2011

I’m excited to be moderating the Social Commerce panel at nextMEDIA conference in Toronto, December 6th, 2011. Post your questions to @marinamann We have a superb panel line up and what promises to be a heated discussion on social commerce including a few case studies, insights and strong opinions. Social Commerce, The New Normal Influence Economy  […]

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The previously lost 1984 video: young Steve Jobs introduces the Macintosh

Every generation sees a few companies that create the new normal. For us it’s easy to argue Apple has made it’s mark on our generation. Here’s a previously lost video from 1984 where young Steve Jobs intros the Macintosh. I love the drama and the floppy disk! Thanks for all the fish Mr. Jobs!   […]

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Extra! Extra! The Daily (iPad Newspaper) Hot Off The Internets

Today, Apple and Murdoch’s News Corp finally launch The Daily, otherwise known as the iPad newspaper. Apple’s VP of Internet Service, Eddy Cue officially described the features this morning, Wednesday, Feb 2, 2011. The app was available in the iTunes store as of 12:00PM EST. It’s the first online newspaper designed for the iPad. The […]

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Internet online shopping by Canadians reached $15 billion in 2009

On September 27th, 2010, Stat Canada published the 2009 online shopping data for Canada. The good news:  Canadians used the Internet to place orders for goods and services valued at $15.1 billion, up from $12.8 billion in 2007. The 18% increase resulted from more online shoppers and a higher volume of orders. Forty percent of […]

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This website and blog is about digital marketing, web development, social media marketing, advertising, mobile advertising, cross-platform content and consulting. This material is for personal use only. Contents copyright © 2009 marinamann.com. Creative Commons License granted providing the following attribution: Marina Mann www.marinamann.com