Archive for the ‘Product Marketing’ Category

The iPad is here. And?

And… I won’t be standing in line to buy this version of the latest iProduct and here’s why:
No Flash support, just like the iPhone. I can put up with blue boxes in the place of websites on the iPhone, but not on a tablet that I’d like to use for surfing! (Not to mention Jobs [...]

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Apple will announce their new innovation tomorrow: Will “it” do for publishing what the iPod did for music?

Tomorrow in San Francisco, Apple will announce to the world media their new innovation. The buzz for the new device has been deafening.  It’s been called: the super tablet, the iSlate the iPad and a few more. The speculated promise is everything from thermal paper to uber multi-touch, in-the-bathtub, under-the-pillow reading and monumental media device. [...]

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Know when you’re beaten, but never give up!

Apple’s Market Cap Closing In On Microsoft’s (MSFT, AAPL)
Remember when Apple was on death’s door and needed an investment from Microsoft to survive? Well, a lot’s changed since then.  In May 2000, Apple’s market capitalization was $17 billion. Today it’s $182 billion. Meanwhile, Microsoft was around $356 billion in May 2000. Today it’s around [...]

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Apple iTunes Changes Song Pricing And Removes DRM

Two big things happened at iTunes on April 9th, 2009.

First iTunes unveiled three-tier pricing and ended their practice of selling individual songs for $0.99 each. Now customers will pay $0.69, $0.99 and $1.29 for songs. The price change is due to pressure from the record labels to increase their profit share and Apple’s firm [...]

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Planning your iPhone Application? Here’s what Android can do that the iPhone can’t.

Today and into the future, the Digital Marketing practice invariably includes application development. In terms of Mobile, your product marketing Roadmap likely includes an iPhone application, right? If you’re developing for the iPhone, you’ve also got to think about Android (Google’s OS), and Symbian (Nokia’s OS) as well.
Here’s a great 5-minute video walk through of [...]

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