Archive for the ‘Product Marketing’ Category

Apple iTunes Changes Song Pricing And Removes DRM

Two big things happened at iTunes on April 9th, 2009. First iTunes unveiled three-tier pricing and ended their practice of selling individual songs for $0.99 each. Now customers will pay $0.69, $0.99 and $1.29 for songs. The price change is due to pressure from the record labels to increase their profit share and Apple’s firm [...]

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Planning your iPhone Application? Here’s what Android can do that the iPhone can’t.

Today and into the future, the Digital Marketing practice invariably includes application development. In terms of Mobile, your product marketing Roadmap likely includes an iPhone application, right? If you’re developing for the iPhone, you’ve also got to think about Android (Google’s OS), and Symbian (Nokia’s OS) as well. Here’s a great 5-minute video walk through [...]

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