Marina Mann

comScore’s Chairman Gian Fulgoni gave his quarterly run down of the online retail economy in the context of the state of the US economy.  Here are some of my highlights:

Travel industry hit with the biggest drop in online purchasing by 6%, non-travel online economy dropped 1%
Sales trends through the third quarter of 09 mirror last [...]

I’ve been doing a number of Youth Marketing consulting projects since I launched www.virginmobile.ca and continue to seek out youth related research.
Recently, I came across a rare find of fabulous free research. Researchers at the University of Southern California and University of California, Berkeley carried out a three (3) year study to gain insights into [...]

The comScore 2008 Digital Year in Review is out. The report recaps a few trends in U.S. digital marketing for the year.

“Online activity in 2008 largely reflected the economic crisis and the U.S. presidential election. Job Search ranked as the top-gaining site category for 2008, growing 51 percent to nearly 19 million visitors in December, [...]