Archive for the ‘Search’ Category

By placing too many ads “above the fold” publishers risk downgrading their page rank – Google’s “page layout algorithm” now in effect

Posted on January 26, 2012, 12:21 pm, by Marina, under advertising, Business, Marketing, Search, Strategy.

                    Online advertising is great. It built the Internet. Online advertising mimed the TV broadcast model. We can thank online ads for the freemium model. The problem is, online advertising’s best before date is immanent. Even Google thinks so! On January 19th, 2012 Google announced a [...]

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Search Marketers Are Underutilizing Sophisticated Metrics

Posted on April 25, 2009, 12:09 am, by Marina, under Marketing, Search, Tactics.

Cost per click for paid search is on the rise forcing companies to spend more on their Search Engine Marketing. With Google’s monopoly on search growing, expect average rates to continue to rise. Using superficial metrics, such as click through rates and cost per click to inform your Search Marketing decisions can reduce campaign effectiveness.  [...]

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