Marina Mann

Radian6 CEO Marcel Lebrun talks about the social medium. Highlights include:

You can’t control Social Media, but you can have access to your customers directly in a real time conversation.
The days of marketers pushing out their message is over.
Now your brand is the sum of conversations about it.
As a brand you can [...]

On June 7th, 2009, I presented “Mobile Apps that Work”  at nextMedia in Banff. Check out the presentation below.
We’ve come a long way in mobile technology since Nokia introduced it’s first mobile phone in 1982. Today, we know every business needs a mobile application but not many marketers know how to make it work [...]

I’ve been doing a number of Youth Marketing consulting projects since I launched www.virginmobile.ca and continue to seek out youth related research.
Recently, I came across a rare find of fabulous free research. Researchers at the University of Southern California and University of California, Berkeley carried out a three (3) year study to gain insights into [...]

Two big things happened at iTunes on April 9th, 2009.

First iTunes unveiled three-tier pricing and ended their practice of selling individual songs for $0.99 each. Now customers will pay $0.69, $0.99 and $1.29 for songs. The price change is due to pressure from the record labels to increase their profit share and Apple’s firm [...]

The 6th Innoversity Summit hits Toronto on March 9 and 10, 2009 at the Metro Toronto Convention Centre. The summit is dedicated to promoting innovation, creativity and diversity.
The Innoversity Summit brings together hundreds of thinkers, doers and influencers from media, culture, public service, community, academia, the private sector and elsewhere. A number of great panels [...]

The Social Media conversation is powered by Web 2.0 which is now effectively more popular than porn, it’s clear it’s not a fad.
Social Media is a fundamental shift in the way we communicate. Brands that understand the importance of an intimate conversation with their customers stand to benefit with runaway growth.
Online communities are important [...]

We all know social networking is intensifying further in 2009. Mainstream or niche, consumers are generating their own, very personal advertising and entertainment driven by their own passion to connect with others. If a brands can use social media honestly, transparently and with integrity, they will reap the benefits of marketing for the people, by [...]