Archive for the ‘Social Media’ Category

Introducing EatSleepRIDE Motorcycles, the most advanced and comprehensive App designed for motorbike riders

Being on a Motorcycle is knowing you’re Alive. Make it count. We Are Q in partnership with EatSleepRIDE.com® (ESR), a social platform for the international motorcycling community, is pleased to introduce a groundbreaking mobile app technology dedicated to motorcycle riders and those close to them. Exploiting iOS native functionality, EatSleepRIDE Motorcycles for mobile is the […]

Continue reading »

“Shock Marketing” Ford and their Ad Agency WPP apologize for offensive creative for the Ford Figo, available in India

Sex has often been used to sell cars. The quintessential message has been “look at me in my sexy car, don’t you want to get with me?” It’s a hard sell for a compact car. So, Ford’s ad agency, WPP went for kidnapping, kink and misogyny. Should we expect to see more and more shock […]

Continue reading »

My Picks for Crossmedia Toronto – Feb 21, 2013

Crossmedia Toronto will take place on February 21st, 2013 at the Toronto Reference Library. It’s a 1-day conference with a twist: twenty-six leaders in technology, mobile, gaming, and music present 7-minute demos throughout the day. The day is jam-packed. It will be hard to walk away empty handed with the proposed line-up of international demo-ers. […]

Continue reading »

Quick Case Study: Social Media Collaboration with Saatchi & Saatchi and Toyota

Earlier this year, Saatchi & Saatchi approached We Are Q, Inc. to collaborate on a social engagement project for two of Toyota’s brands. The new Prius c and the Venza. First, we got to work on understanding what was being said by real people about both the Prius c and Venza brands. All mentions were […]

Continue reading »

Can your influence in social media be measured by a single number?

The power of the digitally connected community is great. Marketers are understanding that consumers and their connected communities select and favour the products and brands that are engaged in the most relevant dialogue with them. So, before a marketer can engage with an influencer, they first need to identify who those influencers are. To satisfy […]

Continue reading »

Does Brainstorming Really Work?

Brainstorming as we know it – is the harvesting of ideas (good and bad) through a non-threatening, non-critical dump of ideas by a group. Right? In the early 50’s, Alex Osborn of BBDO popularized Brainstorming in his surprise best selling book Your Creative Power. His ideas have permeated popular culture and even given rise to institutions like […]

Continue reading »

Social Commerce Panel at nextMedia Toronto, Dec 6th, 2011

I’m excited to be moderating the Social Commerce panel at nextMEDIA conference in Toronto, December 6th, 2011. Post your questions to @marinamann We have a superb panel line up and what promises to be a heated discussion on social commerce including a few case studies, insights and strong opinions. Social Commerce, The New Normal Influence Economy  […]

Continue reading »

How Do I Operationalize Social Media Within The Enterprise?

Marcel LeBrun from Radian6 describes his perspective on the consumer-ization of everything and the brand conversations that are happening. A few key principals from the video worth noting include the notion that Social Media has moved from a crisis tool to an amazing media to where brands can have real conversations with customers. Marketers have reached a common understanding […]

Continue reading »

This website and blog is about digital marketing, web development, social media marketing, advertising, mobile advertising, cross-platform content and consulting. This material is for personal use only. Contents copyright © 2009 marinamann.com. Creative Commons License granted providing the following attribution: Marina Mann www.marinamann.com