Archive for the ‘Strategy’ Category

My Picks for Crossmedia Toronto – Feb 21, 2013

Crossmedia Toronto will take place on February 21st, 2013 at the Toronto Reference Library. It’s a 1-day conference with a twist: twenty-six leaders in technology, mobile, gaming, and music present 7-minute demos throughout the day. The day is jam-packed. It will be hard to walk away empty handed with the proposed line-up of international demo-ers. […]

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Quick Case Study: Social Media Collaboration with Saatchi & Saatchi and Toyota

Earlier this year, Saatchi & Saatchi approached We Are Q, Inc. to collaborate on a social engagement project for two of Toyota’s brands. The new Prius c and the Venza. First, we got to work on understanding what was being said by real people about both the Prius c and Venza brands. All mentions were […]

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Catch Cory Doctorow & the Digit Awards at nextMEDIA Toronto Next Week

nextMEDIA Toronto is happening week, Monday and Tuesday, December 3rd and 4th at the Carlu (Younge & College). This annual mini-conference is a great one-stop shop to connect with executives working in the Canadian digital market. Attendees are a mostly decision makers of the content creator, media buyer and publisher elk. Day 1, Monday, December […]

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Can your influence in social media be measured by a single number?

The power of the digitally connected community is great. Marketers are understanding that consumers and their connected communities select and favour the products and brands that are engaged in the most relevant dialogue with them. So, before a marketer can engage with an influencer, they first need to identify who those influencers are. To satisfy […]

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Does Brainstorming Really Work?

Brainstorming as we know it – is the harvesting of ideas (good and bad) through a non-threatening, non-critical dump of ideas by a group. Right? In the early 50’s, Alex Osborn of BBDO popularized Brainstorming in his surprise best selling book Your Creative Power. His ideas have permeated popular culture and even given rise to institutions like […]

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By placing too many ads “above the fold” publishers risk downgrading their page rank – Google’s “page layout algorithm” now in effect

                    Online advertising is great. It built the Internet. Online advertising mimed the TV broadcast model. We can thank online ads for the freemium model. The problem is, online advertising’s best before date is immanent. Even Google thinks so! On January 19th, 2012 Google announced a […]

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Social Commerce Panel at nextMedia Toronto, Dec 6th, 2011

I’m excited to be moderating the Social Commerce panel at nextMEDIA conference in Toronto, December 6th, 2011. Post your questions to @marinamann We have a superb panel line up and what promises to be a heated discussion on social commerce including a few case studies, insights and strong opinions. Social Commerce, The New Normal Influence Economy  […]

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How Do I Operationalize Social Media Within The Enterprise?

Marcel LeBrun from Radian6 describes his perspective on the consumer-ization of everything and the brand conversations that are happening. A few key principals from the video worth noting include the notion that Social Media has moved from a crisis tool to an amazing media to where brands can have real conversations with customers. Marketers have reached a common understanding […]

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