Archive for the ‘Strategy’ Category

Social Media Forcast for 2011

LeWeb is the most talked about digital media conference in Europe. It took place this year in December, in a remote suburb of Paris. If you go, forget sipping beer along le canal st. Martin, you simply won’t have time. You will however chat it up with the best and brightest of Europe. Here is [...]

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Should Financial Services Bother With Social Media?

On November 17th, 2010 I was honoured and delighted to join Tony Chapman, CEO of Capital C as part of the Social Media And Financial Services panel organized by the Israel Economic Mission to Canada. Topics I covered… Should financial institutions bother with Social Media? Is Social Media a revolution? Do communities dominate brands? And [...]

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The iPad is here. And?

And… I won’t be standing in line to buy this version of the latest iProduct and here’s why: No Flash support, just like the iPhone. I can put up with blue boxes in the place of websites on the iPhone, but not on a tablet that I’d like to use for surfing! (Not to mention [...]

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Apple will announce their new innovation tomorrow: Will “it” do for publishing what the iPod did for music?

Tomorrow in San Francisco, Apple will announce to the world media their new innovation. The buzz for the new device has been deafening.  It’s been called: the super tablet, the iSlate the iPad and a few more. The speculated promise is everything from thermal paper to uber multi-touch, in-the-bathtub, under-the-pillow reading and monumental media device. [...]

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Research Highlights: comScore State of US Online Retail Economy in Q3, 2009

comScore’s Chairman Gian Fulgoni gave his quarterly run down of the online retail economy in the context of the state of the US economy.  Here are some of my highlights: Travel industry hit with the biggest drop in online purchasing by 6%, non-travel online economy dropped 1% Sales trends through the third quarter of 09 [...]

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Know when you’re beaten, but never give up!

Apple’s Market Cap Closing In On Microsoft’s (MSFT, AAPL) Remember when Apple was on death’s door and needed an investment from Microsoft to survive? Well, a lot’s changed since then.  In May 2000, Apple’s market capitalization was $17 billion. Today it’s $182 billion. Meanwhile, Microsoft was around $356 billion in May 2000. Today it’s around [...]

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13 Mobile Apps that Work: Augmenting The Business Model By Innovating Utility

On June 7th, 2009, I presented “Mobile Apps that Work”  at nextMedia in Banff. Check out the presentation below. We’ve come a long way in mobile technology since Nokia introduced it’s first mobile phone in 1982. Today, we know every business needs a mobile application but not many marketers know how to make it work [...]

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Insights Into How Kids And Teenagers Use Social Media In Their Everyday Lives

I’ve been doing a number of Youth Marketing consulting projects since I launched www.virginmobile.ca and continue to seek out youth related research. Recently, I came across a rare find of fabulous free research. Researchers at the University of Southern California and University of California, Berkeley carried out a three (3) year study to gain insights [...]

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This website and blog is about digital marketing, web development, social media marketing, advertising, mobile advertising, cross-platform content and consulting. This material is for personal use only. Contents copyright © 2009 marinamann.com. Creative Commons License granted providing the following attribution: Marina Mann www.marinamann.com