Archive for the ‘Tactics’ Category

Can your influence in social media be measured by a single number?

The power of the digitally connected community is great. Marketers are understanding that consumers and their connected communities select and favour the products and brands that are engaged in the most relevant dialogue with them. So, before a marketer can engage with an influencer, they first need to identify who those influencers are. To satisfy […]

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Know when you’re beaten, but never give up!

Apple’s Market Cap Closing In On Microsoft’s (MSFT, AAPL) Remember when Apple was on death’s door and needed an investment from Microsoft to survive? Well, a lot’s changed since then.  In May 2000, Apple’s market capitalization was $17 billion. Today it’s $182 billion. Meanwhile, Microsoft was around $356 billion in May 2000. Today it’s around […]

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Search Marketers Are Underutilizing Sophisticated Metrics

Cost per click for paid search is on the rise forcing companies to spend more on their Search Engine Marketing. With Google’s monopoly on search growing, expect average rates to continue to rise. Using superficial metrics, such as click through rates and cost per click to inform your Search Marketing decisions can reduce campaign effectiveness.  […]

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Apple iTunes Changes Song Pricing And Removes DRM

Two big things happened at iTunes on April 9th, 2009. First iTunes unveiled three-tier pricing and ended their practice of selling individual songs for $0.99 each. Now customers will pay $0.69, $0.99 and $1.29 for songs. The price change is due to pressure from the record labels to increase their profit share and Apple’s firm […]

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What’s The iPhone Opportunity For Your Business?

With consumer confidence down, consumer spending down, why bother spending money developing Marketing applications for the iPhone/iTouch? Well, ongoing research is demonstrating that brands that ignor iPhone application strategy for their products are, and will be,  leaving money on the table. In market research terms, iPhone users have now become their own “segment”. Not only […]

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Better Branding Through Social Media Powered by Twitter

The Social Media conversation is powered by Web 2.0 which is now effectively more popular than porn, it’s clear it’s not a fad. Social Media is a fundamental shift in the way we communicate. Brands that understand the importance of an intimate conversation with their customers stand to benefit with runaway growth. Online communities are […]

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Affiliate Marketing: A Powerful Way of Driving Traffic And Revenue

Affiliate Marketing talk by Marina Mann View SlideShare presentation or Upload your own. (tags: ecommerce affiliate) I’m honored to be speaking at nextMEDIA about Affiliate Marketing on Tuesday November 18th, in the CiRCA ballroom at 2:40 PM. I’ll be presenting strategies and tactics designed to get the most out of Affiliate Marketing programs. Although mostly […]

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Chris Anderson doesn’t own FREE: ADAM NEATE TO LEAVE 1,000 PIECES OF FREE ART ON THE STREETS TONIGHT

According to Chris Anderson, the idea of “feeconomics” is not a new one; making money by giving something away has been going on for some time. Chris Anderson is one of my favorite speakers. I had the exalt and the pain of following Anderson at an Infopresse conference last year. At the time, he was […]

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