Archive for the ‘Tactics’ Category

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Social Media Measurement and Budget Allocation

Posted on September 4, 2008, 5:15 pm, by Marina, under eCommerce, Marketing, Social Media, Tactics.

We all know social networking is intensifying further in 2009. Mainstream or niche, consumers are generating their own, very personal advertising and entertainment driven by their own passion to connect with others. If a brands can use social media honestly, transparently and with integrity, they will reap the benefits of marketing for the people, by [...]

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Ideas on how to capitalize on seasonal eCommerce sales

Posted on December 12, 2007, 12:45 am, by Marina, under Business, eCommerce, General, Marketing, Tactics.

Here are some trends and tactics to remember as you plan your holiday promotions. Assuming, of course, your webstore features and functionality are in place. A quick list to note Holiday merchandising is critical! Sale of online gift cards will represent a substantial uptake this year Key word marketing or Search marketing is the number [...]

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