The National Do-Not-Call List goes into effect today! According to the CBC, telemarketing is big business in Canada. In 2006 alone, $4.1 billion was spent on telemarketing in Canada, generating $26.1 billion in sales and creating 155,000 jobs. However, telemarketing is by far the most intrusive marketing in Canada. As of today, Canadians are now [...]
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We all know social networking is intensifying further in 2009. Mainstream or niche, consumers are generating their own, very personal advertising and entertainment driven by their own passion to connect with others. If a brands can use social media honestly, transparently and with integrity, they will reap the benefits of marketing for the people, by [...]
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Here are some trends and tactics to remember as you plan your holiday promotions. Assuming, of course, your webstore features and functionality are in place. A quick list to note Holiday merchandising is critical! Sale of online gift cards will represent a substantial uptake this year Key word marketing or Search marketing is the number [...]
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