Archive for the ‘Youth’ Category

Insights Into How Kids And Teenagers Use Social Media In Their Everyday Lives

Posted on April 29, 2009, 5:17 pm, by Marina, under Research, Social Media, Strategy, Youth.

I’ve been doing a number of Youth Marketing consulting projects since I launched www.virginmobile.ca and continue to seek out youth related research.
Recently, I came across a rare find of fabulous free research. Researchers at the University of Southern California and University of California, Berkeley carried out a three (3) year study to gain insights into [...]

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Apple iTunes Changes Song Pricing And Removes DRM

Posted on April 8, 2009, 5:55 pm, by Marina, under Business, Conference, General, IT, Marketing, Mobile, Organization, Product Marketing, Social Media, Tactics, Youth, eCommerce.

Two big things happened at iTunes on April 9th, 2009.

First iTunes unveiled three-tier pricing and ended their practice of selling individual songs for $0.99 each. Now customers will pay $0.69, $0.99 and $1.29 for songs. The price change is due to pressure from the record labels to increase their profit share and Apple’s firm [...]

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