Posts Tagged ‘analytics’

What Does Social Media Mean To Your Business?

Posted on December 14, 2009, 12:27 pm, by Marina, under Business, General, Marketing, Social Media.

Radian6 CEO Marcel Lebrun talks about the social medium. Highlights include: You can’t control Social Media, but you can have access to your customers directly in a real time conversation. The days of marketers pushing out their message is over. Now your brand is the sum of conversations about it. As a brand you can [...]

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Search Marketers Are Underutilizing Sophisticated Metrics

Posted on April 25, 2009, 12:09 am, by Marina, under Marketing, Search, Tactics.

Cost per click for paid search is on the rise forcing companies to spend more on their Search Engine Marketing. With Google’s monopoly on search growing, expect average rates to continue to rise. Using superficial metrics, such as click through rates and cost per click to inform your Search Marketing decisions can reduce campaign effectiveness.  [...]

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