Posts Tagged ‘branding’

A paradigm shift in brand marketing: Dear marketer, the customer owns your brand

Posted on April 8, 2010, 10:28 pm, by Marina, under advertising, Business, General.

Logorama won the 2010 Oscar for best animated short film. The French conceived and produced film is a 16 minute animated short entirely populated by trademarks as both characters and props. The film was directed by the collective H5, comprised of Francois Alaux, Herve de Crecy and Ludovic Houplain. It depicts events in a branded [...]

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Better Branding Through Social Media Powered by Twitter

Posted on February 16, 2009, 11:05 pm, by Marina, under General, Marketing, Mobile, Social Media, Tactics.

The Social Media conversation is powered by Web 2.0 which is now effectively more popular than porn, it’s clear it’s not a fad. Social Media is a fundamental shift in the way we communicate. Brands that understand the importance of an intimate conversation with their customers stand to benefit with runaway growth. Online communities are [...]

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