Posts Tagged ‘e-Marketing’

Google and Yahoo collaborative ad-sharing deal kiboshed by U.S. Department of Justice

Posted on November 5, 2008, 2:30 pm, by Marina, under eCommerce, Marketing, Tactics.

“Yahoo, which doesn’t have to pay any termination penalty, now says it’s moving on.” The proposed partnership deal, first announced in June 2008, would have allowed Yahoo to display ads from Google and then take a portion of the revenue.  Google’s current share of the online ad market is estimated to be as high as [...]

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Expect Billions of Dollars in Canadian Telemarketing Spend To Move Online

Posted on September 30, 2008, 4:42 pm, by Marina, under Business, Marketing, Tactics.

The National Do-Not-Call List goes into effect today! According to the CBC, telemarketing is big business in Canada. In 2006 alone, $4.1 billion was spent on telemarketing in Canada, generating $26.1 billion in sales and creating 155,000 jobs. However, telemarketing is by far the most intrusive marketing in Canada.  As of today, Canadians are now [...]

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