Posts Tagged ‘eCommerce’

Social Commerce: The Recommendation Economy On Steroids

As the effects of the recession roll into year four –  relief is in sight:  2010 holiday online spending grew substantially over an abysmal 2009 of eCommerce revenues. Nevertheless, it’s increasingly clear to Marketers that lifestyle and behaviour changes born of economic abundance and endless borrowing have translated into values of thrift, and conscious choices […]

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Internet online shopping by Canadians reached $15 billion in 2009

On September 27th, 2010, Stat Canada published the 2009 online shopping data for Canada. The good news:  Canadians used the Internet to place orders for goods and services valued at $15.1 billion, up from $12.8 billion in 2007. The 18% increase resulted from more online shoppers and a higher volume of orders. Forty percent of […]

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Apple iTunes Changes Song Pricing And Removes DRM

Two big things happened at iTunes on April 9th, 2009. First iTunes unveiled three-tier pricing and ended their practice of selling individual songs for $0.99 each. Now customers will pay $0.69, $0.99 and $1.29 for songs. The price change is due to pressure from the record labels to increase their profit share and Apple’s firm […]

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Top Gaining eCommerce Categories in 2008 (US)

The comScore 2008 Digital Year in Review is out. The report recaps a few trends in U.S. digital marketing for the year. “Online activity in 2008 largely reflected the economic crisis and the U.S. presidential election. Job Search ranked as the top-gaining site category for 2008, growing 51 percent to nearly 19 million visitors in […]

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Affiliate Marketing: A Powerful Way of Driving Traffic And Revenue

Affiliate Marketing talk by Marina Mann View SlideShare presentation or Upload your own. (tags: ecommerce affiliate) I’m honored to be speaking at nextMEDIA about Affiliate Marketing on Tuesday November 18th, in the CiRCA ballroom at 2:40 PM. I’ll be presenting strategies and tactics designed to get the most out of Affiliate Marketing programs. Although mostly […]

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Web Strategy and Why You May Need It

I often get asked what is Web Marketing Strategy. Wikipedia does a good job of explaining… “Strategy is a long term plan of action designed to achieve a particular goal, most often “winning.”[…] Strategies are used to make the problem easier to understand and solve. […] Strategy is about choice which affects outcomes.” In terms […]

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Ideas on how to capitalize on seasonal eCommerce sales

Here are some trends and tactics to remember as you plan your holiday promotions. Assuming, of course, your webstore features and functionality are in place. A quick list to note Holiday merchandising is critical! Sale of online gift cards will represent a substantial uptake this year Key word marketing or Search marketing is the number […]

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Speaking at Infopresse

In early October, I was invited to speak in Montréal at the annual Infopresse conference. I followed Chris Anderson – which was a humbling experience to say the least. Anderson is the editor of Wired magazine. He popularized the phrase Longtail and captured my imagination with a revolutionized business model: the infinite shelf space of […]

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This website and blog is about digital marketing, web development, social media marketing, advertising, mobile advertising, cross-platform content and consulting. This material is for personal use only. Contents copyright © 2009 marinamann.com. Creative Commons License granted providing the following attribution: Marina Mann www.marinamann.com