Marina Mann

Two big things happened at iTunes on April 9th, 2009.

First iTunes unveiled three-tier pricing and ended their practice of selling individual songs for $0.99 each. Now customers will pay $0.69, $0.99 and $1.29 for songs. The price change is due to pressure from the record labels to increase their profit share and Apple’s firm [...]

The comScore 2008 Digital Year in Review is out. The report recaps a few trends in U.S. digital marketing for the year.

“Online activity in 2008 largely reflected the economic crisis and the U.S. presidential election. Job Search ranked as the top-gaining site category for 2008, growing 51 percent to nearly 19 million visitors in December, [...]

Affiliate Marketing talk by Marina Mann
View SlideShare presentation or Upload your own. (tags: ecommerce affiliate)

I’m honored to be speaking at nextMEDIA about Affiliate Marketing on Tuesday November 18th, in the CiRCA ballroom at 2:40 PM. I’ll be presenting strategies and tactics designed to get the most out of Affiliate Marketing programs.
Although mostly ignored in [...]

I often get asked what is Web Marketing Strategy. Wikipedia does a good job of explaining… “Strategy is a long term plan of action designed to achieve a particular goal, most often “winning.”[...] Strategies are used to make the problem easier to understand and solve. [...] Strategy is about choice which affects outcomes.”
In terms of [...]

Here are some trends and tactics to remember as you plan your holiday promotions. Assuming, of course, your webstore features and functionality are in place.
A quick list to note

Holiday merchandising is critical!
Sale of online gift cards will represent a substantial uptake this year
Key word marketing or Search marketing is the number 1 [...]

In early October, I was invited to speak in Montréal at the annual Infopresse conference. I followed Chris Anderson – which was a humbling experience to say the least. Anderson is the editor of Wired magazine. He popularized the phrase Longtail and captured my imagination with a revolutionized business model: the infinite shelf space of [...]