Posts Tagged ‘Group think’

Does Brainstorming Really Work?

Brainstorming as we know it – is the harvesting of ideas (good and bad) through a non-threatening, non-critical dump of ideas by a group. Right? In the early 50’s, Alex Osborn of BBDO popularized Brainstorming in his surprise best selling book Your Creative Power. His ideas have permeated popular culture and even given rise to institutions like […]

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