Posts Tagged ‘iTunes’

Apple iTunes Changes Song Pricing And Removes DRM

Posted on April 8, 2009, 5:55 pm, by Marina, under Business, Conference, eCommerce, General, IT, Marketing, Mobile, Organization, Product Marketing, Social Media, Tactics, Youth.

Two big things happened at iTunes on April 9th, 2009. First iTunes unveiled three-tier pricing and ended their practice of selling individual songs for $0.99 each. Now customers will pay $0.69, $0.99 and $1.29 for songs. The price change is due to pressure from the record labels to increase their profit share and Apple’s firm [...]

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