Posts Tagged ‘Marketing’

A paradigm shift in brand marketing: Dear marketer, the customer owns your brand

Logorama won the 2010 Oscar for best animated short film. The French conceived and produced film is a 16 minute animated short entirely populated by trademarks as both characters and props. The film was directed by the collective H5, comprised of Francois Alaux, Herve de Crecy and Ludovic Houplain. It depicts events in a branded […]

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MobileMonday’s Best Mobile Campaign Awards – Tuesday September 8 @ 6pm

On Tuesday September 8th, 2009 I’ll be MC’ing the MobileMonday Toronto Mobile Awards at MaRS- the first time event will showcase some great mobile applications in a “Dragon’s Den” format. It should be fun. REGISTRATION IS FREE Finalists have been chosen to demo their mobile technologies, marketing concepts, discuss their key audience engagement measures […]

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Insights Into How Kids And Teenagers Use Social Media In Their Everyday Lives

I’ve been doing a number of Youth Marketing consulting projects since I launched and continue to seek out youth related research. Recently, I came across a rare find of fabulous free research. Researchers at the University of Southern California and University of California, Berkeley carried out a three (3) year study to gain insights […]

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Better Branding Through Social Media Powered by Twitter

The Social Media conversation is powered by Web 2.0 which is now effectively more popular than porn, it’s clear it’s not a fad. Social Media is a fundamental shift in the way we communicate. Brands that understand the importance of an intimate conversation with their customers stand to benefit with runaway growth. Online communities are […]

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According to Chris Anderson, the idea of “feeconomics” is not a new one; making money by giving something away has been going on for some time. Chris Anderson is one of my favorite speakers. I had the exalt and the pain of following Anderson at an Infopresse conference last year. At the time, he was […]

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Ideas on how to capitalize on seasonal eCommerce sales

Here are some trends and tactics to remember as you plan your holiday promotions. Assuming, of course, your webstore features and functionality are in place. A quick list to note Holiday merchandising is critical! Sale of online gift cards will represent a substantial uptake this year Key word marketing or Search marketing is the number […]

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This website and blog is about digital marketing, web development, social media marketing, advertising, mobile advertising, cross-platform content and consulting. This material is for personal use only. Contents copyright © 2009 Creative Commons License granted providing the following attribution: Marina Mann