We Are Q Inc.

Logorama won the 2010 Oscar for best animated short film. The French conceived and produced film is a 16 minute animated short entirely populated by trademarks as both characters and props. The film was directed by the collective H5, comprised of Francois Alaux, Herve de Crecy and Ludovic Houplain. It depicts events in a branded [...]

On Tuesday September 8th, 2009 I’ll be MC’ing the MobileMonday Toronto Mobile Awards at MaRS- the first time event will showcase some great mobile applications in a “Dragon’s Den” format. It should be fun. REGISTRATION IS FREE http://is.gd/2Mq6u Finalists have been chosen to demo their mobile technologies, marketing concepts, discuss their key audience engagement measures [...]

I’ve been doing a number of Youth Marketing consulting projects since I launched www.virginmobile.ca and continue to seek out youth related research. Recently, I came across a rare find of fabulous free research. Researchers at the University of Southern California and University of California, Berkeley carried out a three (3) year study to gain insights [...]

The Social Media conversation is powered by Web 2.0 which is now effectively more popular than porn, it’s clear it’s not a fad. Social Media is a fundamental shift in the way we communicate. Brands that understand the importance of an intimate conversation with their customers stand to benefit with runaway growth. Online communities are [...]

According to Chris Anderson, the idea of “feeconomics” is not a new one; making money by giving something away has been going on for some time. Chris Anderson is one of my favorite speakers. I had the exalt and the pain of following Anderson at an Infopresse conference last year. At the time, he was [...]

Here are some trends and tactics to remember as you plan your holiday promotions. Assuming, of course, your webstore features and functionality are in place. A quick list to note Holiday merchandising is critical! Sale of online gift cards will represent a substantial uptake this year Key word marketing or Search marketing is the number [...]