We Are Q Inc.

Getting small businesses to spend money on advertising is hard work. Since its launch in 2008, Groupon has built a multi-billion dollar business doing it. However, despite the media and business success-stories, many small businesses and customer have surfaced detailed horror stories. Victims of their own group-selling success, some small business owners are no longer interested [...]

Today, Apple and Murdoch’s News Corp finally launch The Daily, otherwise known as the iPad newspaper. Apple’s VP of Internet Service, Eddy Cue officially described the features this morning, Wednesday, Feb 2, 2011. The app was available in the iTunes store as of 12:00PM EST. It’s the first online newspaper designed for the iPad. The [...]

On Tuesday September 8th, 2009 I’ll be MC’ing the MobileMonday Toronto Mobile Awards at MaRS- the first time event will showcase some great mobile applications in a “Dragon’s Den” format. It should be fun. REGISTRATION IS FREE http://is.gd/2Mq6u Finalists have been chosen to demo their mobile technologies, marketing concepts, discuss their key audience engagement measures [...]

On June 7th, 2009, I presented “Mobile Apps that Work”  at nextMedia in Banff. Check out the presentation below. We’ve come a long way in mobile technology since Nokia introduced it’s first mobile phone in 1982. Today, we know every business needs a mobile application but not many marketers know how to make it work [...]

With consumer confidence down, consumer spending down, why bother spending money developing Marketing applications for the iPhone/iTouch? Well, ongoing research is demonstrating that brands that ignor iPhone application strategy for their products are, and will be,  leaving money on the table. In market research terms, iPhone users have now become their own “segment”. Not only [...]

Today and into the future, the Digital Marketing practice invariably includes application development. In terms of Mobile, your product marketing Roadmap likely includes an iPhone application, right? If you’re developing for the iPhone, you’ve also got to think about Android (Google’s OS), and Symbian (Nokia’s OS) as well. Here’s a great 5-minute video walk through [...]

More than 60% of Canadians have a cell phone, but Canada is still well behind the rest of the industrialized world in adoption. We still pay the highest rates for voice (calling) and the Mobile Web (Internet browsing, email, text messaging, picture messaging…). So What? We are missing out on numerous business, educational, entertainment and [...]

In early October, I was invited to speak in Montréal at the annual Infopresse conference. I followed Chris Anderson – which was a humbling experience to say the least. Anderson is the editor of Wired magazine. He popularized the phrase Longtail and captured my imagination with a revolutionized business model: the infinite shelf space of [...]