On September 27th, 2010, Stat Canada published the 2009 online shopping data for Canada. The good news: Canadians used the Internet to place orders for goods and services valued at $15.1 billion, up from $12.8 billion in 2007. The 18% increase resulted from more online shoppers and a higher volume of orders. Forty percent of […]
Continue reading »I’ve been doing a number of Youth Marketing consulting projects since I launched www.virginmobile.ca and continue to seek out youth related research. Recently, I came across a rare find of fabulous free research. Researchers at the University of Southern California and University of California, Berkeley carried out a three (3) year study to gain insights […]
Continue reading »With consumer confidence down, consumer spending down, why bother spending money developing Marketing applications for the iPhone/iTouch? Well, ongoing research is demonstrating that brands that ignor iPhone application strategy for their products are, and will be, leaving money on the table. In market research terms, iPhone users have now become their own “segment”. Not only […]
Continue reading »The comScore 2008 Digital Year in Review is out. The report recaps a few trends in U.S. digital marketing for the year. “Online activity in 2008 largely reflected the economic crisis and the U.S. presidential election. Job Search ranked as the top-gaining site category for 2008, growing 51 percent to nearly 19 million visitors in […]
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This website and blog is about digital marketing, web development, social media marketing, advertising, mobile advertising, cross-platform content and consulting. This material is for personal use only. Contents copyright © 2009 marinamann.com. Creative Commons License granted providing the following attribution: Marina Mann www.marinamann.com
