Posts Tagged ‘Technology’

Should Financial Services Bother With Social Media?

On November 17th, 2010 I was honoured and delighted to join Tony Chapman, CEO of Capital C as part of the Social Media And Financial Services panel organized by the Israel Economic Mission to Canada. Topics I covered… Should financial institutions bother with Social Media? Is Social Media a revolution? Do communities dominate brands? And […]

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13 Mobile Apps that Work: Augmenting The Business Model By Innovating Utility

On June 7th, 2009, I presented “Mobile Apps that Work”  at nextMedia in Banff. Check out the presentation below. We’ve come a long way in mobile technology since Nokia introduced it’s first mobile phone in 1982. Today, we know every business needs a mobile application but not many marketers know how to make it work […]

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Insights Into How Kids And Teenagers Use Social Media In Their Everyday Lives

I’ve been doing a number of Youth Marketing consulting projects since I launched and continue to seek out youth related research. Recently, I came across a rare find of fabulous free research. Researchers at the University of Southern California and University of California, Berkeley carried out a three (3) year study to gain insights […]

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Planning your iPhone Application? Here’s what Android can do that the iPhone can’t.

Today and into the future, the Digital Marketing practice invariably includes application development. In terms of Mobile, your product marketing Roadmap likely includes an iPhone application, right? If you’re developing for the iPhone, you’ve also got to think about Android (Google’s OS), and Symbian (Nokia’s OS) as well. Here’s a great 5-minute video walk through […]

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This website and blog is about digital marketing, web development, social media marketing, advertising, mobile advertising, cross-platform content and consulting. This material is for personal use only. Contents copyright © 2009 Creative Commons License granted providing the following attribution: Marina Mann